Specialist, Content Operations Publishing
1800 Duke St, Alexandria, VA 22314, USA Req #1051 Wednesday, February 26, 2025 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
Reporting to the Lead, Content Operations & Publishing, this role will be at the forefront of SHRM’s content delivery strategy — building, deploying, and optimizing SHRM’s 15 daily, weekly, and monthly newsletters. Leveraging advanced analytics and digital marketing tools, you’ll work to boost subscriber engagement, refine strategies, and drive continuous improvement to ensure newsletters remain an indispensable resource for our audiences.
Responsibilities
Newsletter Production & Deployment
- Build, schedule, and deploy SHRM’s newsletters with a focus on timeliness, accuracy, and brand consistency.
- Collaborate with internal stakeholders to align newsletter content with broader marketing initiatives and organizational goals.
Content Analysis & Optimization
Partner with the Business Intelligence team and leverage Adobe Customer Journey Analytics and Adobe Marketo Engage to analyze newsletter performance and subscriber behavior.Make data-driven recommendations to optimize open rates, click-through rates, and overall engagement.Implement dynamic content segmentation strategies to tailor newsletter content for specific audience segments.A / B Testing & Performance Tracking
Conduct ongoing A / B testing on various newsletter elements — subject lines, layout, calls-to-action — to identify the most effective tactics.Establish benchmarks and track key performance indicators (KPIs) to measure newsletter success and drive continuous improvements.Other duties as assigned.Education & Experience Requirements
Education :
Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field, or an equivalent combination of education and experience.Experience :
At least three (3) years of experience in email marketing, digital marketing, or a related role with a focus on email analytics and optimization.Hands-on experience with email marketing platforms (e.g., Marketo), analytics tools (e.g., Adobe Customer Journey Analytics), and project management platforms (e.g. Monday.com).Knowledge, Skills & Abilities
Proficient understanding of email marketing best practices, digital marketing strategies, and content management systems.Strong analytical skills with the ability to interpret data and translate insights into actionable newsletter strategies.Excellent communication skills, capable of distilling complex insights into clear, compelling recommendations.Ability to manage multiple projects in a fast-paced, collaborative environment.Proactive problem-solver with a commitment to continuous learning and adapting to new technologies.High attention to detail and dedication to upholding brand standards.Passionate about SHRM’s mission and committed to advancing the HR profession.Physical Requirements
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include :
Prolonged periods of sitting at a desk and working on a computer.Frequent use of hands and fingers for typing, handling documents, and using office equipment.Occasional standing, walking, bending, and reaching.Ability to lift and carry up to 30 pounds as needed.Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.Work Environment
Hybrid Position (3 Days In-Office, 2 Days Remote) :
This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.Travel : 0 – 10%
LI-Hybrid
The hiring range for this position is $68,000 to $82,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Salary : $68,000 - $82,000
