Job Description:

THE OPPORTUNITY

The Publicist role is an opportunity to take ownership of innovative publicity campaigns for both children’s and young adult book authors and illustrators with the goal of driving sales, increasing visibility, and promoting the Scholastic mission. This fast-paced position requires the ability to work well under pressure, multi-task, and meet tight deadlines. The Publicist will communicate regularly and effectively with authors, members of the press, booksellers, and the Scholastic marketing, editorial, and sales teams. The ideal candidate will have a track record of successful publicity campaigns and excellent written/verbal communication skills. This position will report to the Director of Publicity.

RESPONSIBILITIES

• Execute publicity campaigns for approximately 15 titles/authors per season

• Pitch national, regional, and trade industry media contacts for reviews and interviews for print, broadcast, and online

• Research media contacts, create press materials, and complete mailings

• Plan and arrange travel for multi-city author tours with comprehensive tour schedules

• Pitch authors for speaking opportunities at consumer festivals and industry trade shows

• Collaborate with marketing colleagues on campaign strategy and tactics

 About Scholastic

For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com.

Some benefits that we offer:

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)

• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions

• Tuition-Free programs for undergraduate and graduate degrees

• Generous Parental Leave Program

• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

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Qualifications

HOW YOU CAN FIT (Qualifications)

Knowledge, Skills, and Abilities:

• Strong organizational skills and attention to detail

• Familiarity with media databases such as Cision, MuckRack, and Publicity Assistant a plus

• Knowledge of children’s books and media preferred

Experience and Education:

Experience: 2-4 years’ experience in book publicity

Education: Bachelor’s degree

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EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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EEO Scholastic Policy Statement

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