What are the responsibilities and job description for the Senior Director, Strategic Global Marketing, Diagnostics- Remote within the US position at Siemens Healthineers?
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
The Senior Director of Strategic Global Marketing – Diagnostics (DX) will play a critical role in driving the company’s market research and strategic decision-making capabilities. This role is responsible for developing a robust, data-driven approach to identifying, assessing, and prioritizing growth opportunities across the DX portfolio. The ideal candidate will lead market research initiatives, integrate diverse analytical insights, and establish a structured strategic process that informs product roadmap decisions, portfolio management, and long-term business growth.
Your role
Strategic Market Research & Business Intelligence
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Siemens Healthineers businesses, please visit our company page here.
The base pay range for this position is
Min $225,400 - Max $338,000
Base pay offered may vary depending on job-related knowledge, skills, and experience. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.
This information is provided per the required laws and regulations. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site
Siemens Healthineers offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here.
Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law: Applicants and employees are protected under Federal law from discrimination. To learn more, click here.
Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.
Pay Transparency Non-Discrimination Provision: Siemens Healthineers follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more, click here.
Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”
Data Privacy: We care about your data privacy (https://www.siemens-healthineers.com/careers/recruitment-application-privacy-notice) and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started.
Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers career site.
To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
The Senior Director of Strategic Global Marketing – Diagnostics (DX) will play a critical role in driving the company’s market research and strategic decision-making capabilities. This role is responsible for developing a robust, data-driven approach to identifying, assessing, and prioritizing growth opportunities across the DX portfolio. The ideal candidate will lead market research initiatives, integrate diverse analytical insights, and establish a structured strategic process that informs product roadmap decisions, portfolio management, and long-term business growth.
Your role
Strategic Market Research & Business Intelligence
- Develop and lead the execution of a comprehensive strategy for integrating clinical, technological, and healthcare deployment insights into a dynamic business growth pipeline.
- Establish and manage a structured, data-driven market research framework to systematically identify opportunities and inform strategic decisions.
- Create and maintain a centralized repository (“common source of truth”) for market segmentation, competitive positioning, emerging trends, and strategic opportunities.
- Implement robust methodologies to quantify and prioritize market opportunities, ensuring alignment with business objectives.
- Translate market needs into solution requirements that drive actionable clinical, operational, and economic value for customers and provider organizations.
- Lead cross-functional project teams (e.g., Core Lab Solutions, Specialty Lab Solutions, and Point of Care Business Lines, Medical Affairs, Regional, Functional, and Business Development teams) to develop and rationalize a portfolio of market opportunities and to determine critical go-to-market elements.
- Define and implement a structured approach to assessing strategic options, balancing risk, innovation potential, and alignment with DX business goals.
- Drive a structured, annual strategy review cycle, integrating portfolio assessments, customer insights, and competitive intelligence to align the organization with strategic imperatives.
- Establish a formalized primary market research program to capture VoC and VoS insights, ensuring their integration into strategic decision-making.
- Coordinate and oversee VoC projects to ensure timely, critical, and actionable customer insights drive product and service innovation.
- Align and optimize research methods, including surveys, interviews, and data analytics, to gain a comprehensive understanding of customer needs, pain points, and behaviors.
- Map and analyze customer journeys, patient care pathways, and clinical segment-specific needs to inform targeted strategic initiatives that span CLS, SLS & POC business lines.
- Diagnostics industry experience required.
- Proven experience (5 years) of leading large-scale market research, segmentation initiatives, and strategic programs in the diagnostics industry.
- PhD in Chemistry, Biochemistry, Biology, Microbiology, Molecular Biology, Immunoassay or related field strongly preferred.
- Strong expertise in developing and implementing structured, data-driven strategic planning processes.
- Demonstrated success in translating market intelligence into actionable business plans, product roadmaps, and innovation strategies.
- Experience in portfolio management, risk assessment, and strategic prioritization in a complex healthcare ecosystem.
- Ability to collaborate and influence cross-functional teams, including R&D, commercial, regulatory, and medical affairs.
- Outstanding team leadership, driving key aspects of success such as strategic alignment, innovation, operational excellence, team engagement and cross-functional collaboration.
- Experience managing direct reports strongly preferred.
- Establishment of a robust market research and segmentation framework that drives strategic decision-making.
- Measurable improvements in strategic focus and portfolio prioritization, leading to accelerated growth and innovation.
- Effective translation of customer insights into differentiated high-value solutions aligned with clinical and market needs.
- Strong alignment of strategic marketing initiatives with corporate growth objectives and DX business area priorities.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Siemens Healthineers businesses, please visit our company page here.
The base pay range for this position is
Min $225,400 - Max $338,000
Base pay offered may vary depending on job-related knowledge, skills, and experience. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.
This information is provided per the required laws and regulations. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site
Siemens Healthineers offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here.
Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law: Applicants and employees are protected under Federal law from discrimination. To learn more, click here.
Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.
Pay Transparency Non-Discrimination Provision: Siemens Healthineers follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more, click here.
Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”
Data Privacy: We care about your data privacy (https://www.siemens-healthineers.com/careers/recruitment-application-privacy-notice) and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started.
Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers career site.
To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.
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