What are the responsibilities and job description for the VP of Marketing position at Silktide?
Who Is Silktide?
Silktide’s mission is to make the web better for everyone.
Organizations around the world use the Silktide platform to help deliver great web experiences that are accessible to all. Our customers include Fortune 500 Global companies, universities, local and state government agencies.
Silktide is self-funded and is more than doubling in size each year. Joining us now will mean you’ll be a big part of our growth and your career can skyrocket alongside our success.
What We’re Like
Our customers love us (4.8 on G2) and our staff are pretty happy, too (4.8 on Glassdoor).
We believe in giving our team the freedom to innovate and make a real impact. We value creativity and initiative, allowing you the space to own your work and push boundaries.
What You Will Be Doing
As VP of Marketing, you will lead and execute a results-driven marketing strategy that directly impacts revenue growth and business success. Your key responsibilities include:
This is a hybrid role based in Austin, Texas. You will work three days a week from our super cool, dog-friendly Downtown Austin office with 24/7 parking included!
You Should Join Us If You:
Silktide’s mission is to make the web better for everyone.
Organizations around the world use the Silktide platform to help deliver great web experiences that are accessible to all. Our customers include Fortune 500 Global companies, universities, local and state government agencies.
Silktide is self-funded and is more than doubling in size each year. Joining us now will mean you’ll be a big part of our growth and your career can skyrocket alongside our success.
What We’re Like
Our customers love us (4.8 on G2) and our staff are pretty happy, too (4.8 on Glassdoor).
We believe in giving our team the freedom to innovate and make a real impact. We value creativity and initiative, allowing you the space to own your work and push boundaries.
What You Will Be Doing
As VP of Marketing, you will lead and execute a results-driven marketing strategy that directly impacts revenue growth and business success. Your key responsibilities include:
- Driving Business Growth: Ensure that marketing initiatives directly contribute to revenue and long-term success.
- Overseeing Brand Positioning & Demand Generation: Develop marketing initiatives that drive customer acquisition, engagement, and brand visibility.
- Data-Driven Strategy: Use performance analytics to track KPIs (pipeline growth, conversion rates, brand impact) and optimize marketing ROI.
- Cross-Functional Leadership: Align marketing efforts with company objectives, collaborating with sales, product, and creative teams.
- Scaling & Optimizing Marketing Efforts: Manage and grow a high-performing marketing team, ensuring measurable and scalable strategies.
- Multi-Channel Execution: Oversee content marketing, paid ads, SEO, email campaigns, and social media engagement.
This is a hybrid role based in Austin, Texas. You will work three days a week from our super cool, dog-friendly Downtown Austin office with 24/7 parking included!
You Should Join Us If You:
- Have 5 years of marketing leadership experience, preferably in SaaS, tech, or digital marketing.
- Have scaled and led high-performing marketing teams, managing content, demand generation, and brand functions.
- Are results-driven and analytical, using data to inform strategy and optimize campaigns.
- Have a proven track record of:
- Exponentially increasing inbound leads through strategic marketing initiatives.
- Improving brand awareness, website traffic, and customer acquisition efficiency.
- Enhancing digital conversion rates through A/B testing and optimization.
- Have strong multi-channel expertise, including content marketing, paid ads, email, and social media.
- Have B2B marketing experience, ideally within complex sales cycles.
- Are an inspiring leader, fostering collaboration and managing creative and design teams effectively.
- Are fluent in English and authorized to work in the U.S.
- Struggle in fast-paced environments.
- Are uncomfortable diving into numbers and metrics
- Prefer working in rigid corporate environment
- A shiny new MacBook
- Private Insurance (Health, Dental & Vision) & Wellness Allowance
- Company Sponsored 401(k) Retirement Plan
- 20 days paid vacation public holidays, increasing with tenure
- Casual Dress Code, Flexible Schedule, Weekly Paid Lunches & Monthly Company Outings
Salary : $175,000 - $200,000
