Position : Partial-CMO for Multi-state Spa (Partial - Chief Marketing Officer)
Location : U.S.-based, ideally in New York City or Miami.
Commitment : Part-time (approximately 20 hours / week). Potential for full-time executive role.
Total Potential Monthly Compensation : $13,000
Base Fee : $5,000 per month
Performance Bonuses (See details below) : Up to $8,000 per month
Important note
Please do not apply for the role if you do not have 5 years experience (over the past decade) in the beauty
service
wellness
service
or fitness
service
industry.
About Us
Silver Mirror Facial Bar is a cutting-edge skincare spa with 9 facial bars across NYC, DC, and Miami. We are looking for a data-driven, technically skilled, and creative marketing expert with a proven track record of scaling 4-wall service businesses in industries like beauty or fitness.
Key Challenges For Role :
- Increase New Guest Attendance : Drive traffic and generate new customer visits across all locations.
- Lower Acquisition Costs (CAC) : Refine ad spend efficiency and improve cost-effectiveness across all paid media channels.
- Fix Conversion Issues : Address key challenges such as cart drop-offs, booking flow inefficiencies, and other barriers to purchase.
- Test & Refine Creative Performance : Consistently run A / B tests on creative elements—including copy, visuals, and video—
- Deep Dive Audit and Assessment of Advertising : Use best practices across platforms like Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.
- Leverage Hyper-Local Advertising : Identify and implement innovative, localized advertising technologies to amplify our footprint in specific markets.
- Drive Membership Growth & Retention : Convert non-members to members, increase return visits from non-member guests, and re-engage guests who haven’t been in for a while.
Key Responsibilities
Audit & Optimize Campaigns :Evaluate and refine existing campaigns across Google Ads, Meta Ads, TikTok Ads, and Yelp Ads to eliminate inefficiencies and maximize ROI.Creative Testing & Execution :Execute hands-on A / B testing of ad creative, messaging, and targeting strategies. Iterate rapidly to improve performance.Innovative Strategy Development :Explore and implement new hyper-local advertising tools and methods to grow local traffic and presence.Customer Journey Optimization :Solve drop-off issues during the purchase or booking process and optimize the customer journey from discovery to conversion.Membership & Retention Growth :Build campaigns to convert one-time visitors into members, drive repeat visits, and re-engage lapsed customers.Program Enhancements :Analyze and optimize Affiliate Marketing, Referral Marketing, and SMS Marketing programs for better results.Data-Driven Insights & Reporting :Develop clear performance reports, highlighting actionable insights and strategies for ongoing improvements.Collaboration with Internal Teams :Lead the Director of Marketing, Social Media Coordinator, Publicity Team, and external Paid Ads agency to execute strategies.Compensation
Base Fee : $5,000 / monthMonthly Performance-Based Bonuses Tiers :Attendance Growth :1,000 for a YOY Attendance Increase of 1,5002,000 for a YOY Attendance Increase of 2,0004,000 for a YOY Attendance Increase of 5,000Membership Growth :1,000 for a Net Membership Increase of 1002,000 for a Net Membership Increase of 2004,000 for a Net Membership Increase of 300Qualifications & Experience
10 years in marketing roles with proven success scaling service-based businesses.5 years in leadership roles, driving brand strategy and execution.10 years experience in digital marketing (SEM, SEO, and Social Media).5 years in the beauty, wellness, cosmetics, or fitness service industry.Hands-On Expertise : Advanced experience with campaign execution and tools, including Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.Technical Proficiency : Deep familiarity with Klaviyo, WordPress, and advanced analytics / reporting tools.Data-Driven & Creative : Ability to balance metrics-driven strategies with creative testing and optimizations.Soft Skills :
Adaptability : Ability to pivot strategies based on data and market trends.Collaboration : Strong communication skills to work effectively with the executive team and mentor internal teams.Problem-Solving : Resourceful and focused on finding practical solutions to marketing challenges.Note : Only U.S.-based applicants who can commit to working East Coast hours will be considered. A signed Non-Disclosure Agreement (NDA) will be required upon hire.
Salary : $5,000 - $13,000
