Vice President of Marketing for Silver Mirror Facial Bar
Location : New York City
Hybrid Role : 3 days a week in-office
Compensation
- Base Annual Salary : $150,000 per year
- Performance Bonuses : Up to $100,000 per year
- Total Potential Annual Compensation : Up to $250,000
Important Note
Please do not apply for the role if you do not have 5 years of experience (over the past decade) in the beauty service , wellness service , or fitness service industry or if you are not able to work in Manhattan 3 days per week.
About the Role
We are seeking a technically skilled Vice President of Marketing to lead the strategy and execution of our growing facial spa business. This is not a brand marketing role; we are seeking a leader who is highly analytical, detail-oriented, and laser-focused on performance metrics, conversion data, keywords, ad copy, and campaign optimization.
This is a hands-on role where you will be expected to create and execute a detailed marketing and revenue driving strategy, backed by data, while leading a team of two full-time employees and multiple contractor teams.
Tired of the cumbersome bureaucracy of a large company? This role offers an incredible amount of autonomy and decision-making power to drive and shape the company’s direction. Our culture is to hire incredible teammates and give them the keys to the proverbial car.
This role is more than just marketing—it is central to revenue growth and shaping the company’s future.
About Us
Silver Mirror Facial Bar is a cutting-edge skincare spa with nine facial bars across NYC, DC, and Miami. We are looking for a data-driven, technically skilled, and creative marketing leader with a proven track record of scaling multi-location service businesses in industries like beauty or fitness.
Key Challenges for This Role
Increase New Guest Attendance : Drive traffic and generate new customer visits across all locations.Deep Dive Audit & Assessment of Advertising : Apply best practices across platforms like Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.Improve Conversion Rates : Solve UX issues such as cart drop-offs, booking flow inefficiencies, and other purchase barriers.Test & Optimize Creative Performance : Continuously run A / B tests on copy, visuals, and video to refine performance.Leverage Hyper-Local Advertising : Identify and implement innovative, localized advertising strategies to amplify our market presence.Drive Membership Growth & Retention : Convert non-members into members, increase repeat visits, and re-engage inactive guests.Lower Acquisition Costs (CAC) : Optimize ad spend and improve cost-effectiveness across all paid media channels.Key Responsibilities
Audit & Optimize Campaigns :Evaluate and refine existing Google Ads, Meta Ads, TikTok Ads, and Yelp Ads campaigns to eliminate inefficiencies and maximize ROI.Creative Testing & Execution :Conduct hands-on A / B testing of ad creative, messaging, and targeting strategies, iterating rapidly to improve performance.Innovative Strategy Development :Explore and implement new hyper-local advertising methods to drive local traffic and awareness.Customer Journey Optimization :Solve purchase or booking flow drop-off issues and optimize the end-to-end customer journey.Membership & Retention Growth :Develop campaigns to convert first-time visitors into long-term members and drive repeat visits.Program Enhancements :Analyze and optimize affiliate marketing, referral marketing, and SMS marketing programs for better performance.Data-Driven Insights & Reporting :Generate clear performance reports, highlight actionable insights, and recommend strategic improvements.Qualifications & Experience
5 years of experience in the beauty, wellness, cosmetics, or fitness service industry.10 years in marketing roles with proven success scaling service-based businesses.5 years in leadership roles, driving brand strategy and execution.10 years in digital marketing (SEM, SEO, and social media).Hands-on expertise with campaign execution and tools, including Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.Technical proficiency with Klaviyo, WordPress, and advanced analytics / reporting tools.Ability to balance performance-driven strategies with creative testing and optimizations.If you're ready to take on a high-impact role and drive meaningful growth, we’d love to hear from you.
Salary : $100,000 - $250,000
