Director of Sales & Marketing

Responsible for the overall direction of property marketing strategies, plans, programs and functions including database marketing, promotions, special events, advertising, entertainment, player development, business and competitor analysis.

Essential Job Functions :

• Develop, prioritize and implement property marketing strategic plan;
• Develop marketing programs which successfully achieve the property's marketing and business goals and are properly aligned with the company and property brand;
• Closely monitor competitive and industry trends and ensure the property is responding to developments and staying competitive;
• Create annual and program budgets, manage their expense and monitor their progress towards maintaining property budgetary goals;
• Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI;
• Contribute to successful achievement of property financial objectives;
• Select, develop and manage all marketing managers indirectly oversee all staff within each marketing area;
• Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, etc.) and closely monitor their performance;
• Ensure all marketing activities, staff and outside partners are in full compliance with all regulatory, company and property policies and practices;
• Coordinate marketing support with all other operational departments;
• Represent marketing for the property executive team;
• Communicate marketing plans, programs and results to other key departments and team members;
• Member of the Executive, Staff and Market Committees;
• Maintain a high degree of confidentiality;
• Other reasonable duties as assigned.