What are the responsibilities and job description for the Digital Media Specialist position at Silverlight Digital?
Silverlight Digital, an independent digital media agency based in NYC, is seeking a skilled Digital Media Specialist to join our team. Our agency specializes in pharmaceutical and healthcare advertising, with experience across multiple industries.
We operate in a remote-first environment, gathering in our New York City office approximately twice monthly for collaboration and team building. Our team is focused on delivering strategic, performance-driven media campaigns while fostering a culture of innovation and professional growth.
The ideal candidate will have advanced proficiency in Excel, high comfort level in PowerPoint, Google Analytics, Looker Studio, and Supermetrics. Excellent communication skills in English, both written and verbal, are required, with experience in client-facing roles.
Responsibilities include managing and optimizing paid social media efforts across Meta, Reddit, and LinkedIn, analyzing campaign performance data, providing insights, and implementing optimizations to improve efficiency and ROI. The successful candidate will also be responsible for monitoring budgets, tracking spending, assisting with monthly billing and reconciliation, preparing and presenting performance reports with clear data-driven recommendations for internal teams and clients.
