Director, e-Commerce

Description

Position Summary:

The Director of e-Commerce is responsible for overseeing site performance, conversion optimization, digital merchandising, and customer engagement initiatives.  The role will also own and execute third-party marketplace strategy and operations.  This position will lead a team of talented e-Commerce specialists to deliver on our e-Commerce strategy, drive revenue growth and enhance the customer experience. 

Primary Duties and Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive e-Commerce strategy aligned with Commercial goals, ensuring scalability and  innovation to meet evolving customer needs.
• Articulate and execute strategies to enhance the overall site experience, including navigation, usability, functionality, and performance, which ladder to overarching Commercial objectives 
• Develop and implement a comprehensive strategy for third-party marketplaces, ensuring alignment with overall business objectives while optimizing operations and profitability.

User Experience and Conversion Optimization

• Conduct regular audits and analysis of the e-Commerce platform to identify areas for improvement in user experience. Leverage customer feedback, analytics, and industry best practices for continuous optimization.
• Oversee the design and implementation of user-friendly interfaces that drive conversions and foster loyalty.
• Drive mobile optimization efforts to ensure a seamless, intuitive shopping experience on all devices.
• Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.

Revenue Growth and Performance

• Lead initiatives to optimize conversion rates throughout the customer journey, utilizing A/B testing, user testing, and advanced CRO techniques.
• Collaborate with content and marketing teams to develop engaging product descriptions, imagery, and multimedia content to enhance discoverability and sales. 

Secondary Duties and Responsibilities:

Cross-Functional Collaboration

• Partner with marketing, merchandising, platform, and other departments to ensure alignment of e-Commerce initiatives with broader business objectives.
• Collaborate with operations and logistics teams to ensure third-party marketplaces run efficiently and support customer expectations.

Site Performance and Analytics

• Optimize site performance, load times, and search engine visibility through SEO best practices.
• Analyze e-Commerce KPIs, customer behavior, and market trends to identify opportunities for growth
• Leverage analytics tools to monitor performance metrics, generate actionable insights, and provide regular reporting to stakeholders.

Team Leadership

• Lead, mentor, and develop a high-performing team of e-Commerce professionals. Foster a culture of collaboration, innovation, and accountability.
• Manage budgets, forecast sales, and report on key e-Commerce metrics to senior leadership.

Qualifications

Qualifications Required:

• Bachelor's degree in business, marketing, e-Commerce, or related field; MBA, advanced degree or commensurate experience preferred.
• Minimum of 10 years of experience in e-Commerce or experience marketplace and strategy development strongly preferred.
• Proven track record of driving revenue growth and profitability particularly in luxury or retail.
• Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Strong leadership abilities, with experience leading and developing high-performing teams.

Qualifications Desired:

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels and with external partners.
• Experience in and knowledge of e-Commerce platforms, marketplace tools, and relevant software applications; Shopify experience is a plus.
• Deep understanding of B2C and B2B e-Commerce best practices, including SEO, SEM, and conversion rate optimization. 
• Detail-oriented with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.

Other:

This role will require travel to headquarters in Windsor VT as needed, but no less than once/quarter. 

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear.  The employee frequently is required to stand, walk, and reach with hands and arms.  The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.  The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.  The noise level in the work environment is usually quiet.

Simon Pearce is committed to the policy of equal employment opportunity and to provide all employees with the work environment necessary to enable them to advance on merit as far as their talents and skills will take them, without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a protected class of veteran, or any other legally protected status.