Senior Manager of Content Marketing

HQ128 E ExchageSuite 700Fort Worth, TX 76107, USASimpli.fi is a leader in programmatic advertising and agency management software delivering integrated omnichannel workflow that helps media buying organizations perform more effectively and efficiently. Simpli.fi's primary clients are independent advertising agencies as well as multi-location brands, local media groups, networks, and trading desks with over 140,000 active daily campaigns run by more than 40,000 active advertisers.WHAT WE’RE LOOKING FOR : Simpli.fi is currently looking for an experienced and motivated Senior Manager of Content Marketing for its Marketing team. Ideal candidates possess strong organizational, communication, writing, technical, and analytical skills. We are looking for a creative and innovative writer passionate about developing world-class B2B content, specifically in the AdTech industry.The Senior Manager of Content Marketing role will become a part of our current content team as our requirements for content creation continue to grow. The team is responsible for developing short-form and long-tailed marketing content, such as blogs, whitepapers, thought leadership pieces, newsletters, and more. The content team is also focused on growth of our stable of video and podcast content. They will participate in the management of SEO for content from website to blogs and will be involved in driving improved SEO performance in collaboration with our SEO partner. This individual will be an integral part of our expanding Marketing team, possessing the ability to learn quickly and make an immediate impact.WHAT YOU’LL BE DOING : Create and execute blog content for publishing that generates interest in Simpli.fi and positions the organization as a thought leader in the AdTech industryCollaborate with various team members on design, social, and SEO elements for blog developmentParticipate in content ideation in the developing and maintaining of an annual content calendar that recognizes market / product influencesSupport the development of long-tailed pieces of content, as needed (i.e., guides, white papers, reports)Maintain consistent reporting on website metrics using Google Analytics and Looker Data StudioConduct content review and proofreading from team members within the Marketing department, as well as other departments as neededDraft copy for one-off content projects and coordinated go-to-market strategy pushes for various blogs, articles, social media, the company website, and moreUnderstand the needs of agencies, brand advertisers, and media companies, and how Simpli.fi’s solutions address themTranslate technical concepts into corporate-facing and understandable messaging with a focus on the audience for each piece of contentUphold strong knowledge of the latest practices and strategies in digital mediaYOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE : Bachelor’s Degree, ideally in Marketing or Communications, and 5 years of experienceExcellent verbal and written communication with a keen eye for grammar and spellingExperience working with AdTech companies, advertising agencies, and / or related companies preferredStrong knowledge of the online advertising industry, digital media trends, and ad techWorking knowledge of Google Analytics, Looker Data Studio, Microsoft Excel, Google Sheets, and Monday.com (or a related workflow management software)Resourceful, dependable, and able to manage multiple projects simultaneouslyAbility to work independently and in a team-oriented environmentHighly motivated to excel with a strong work ethic and initiativeWORKING WITH US HAS ITS REWARDS : Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Fully remote options as well depending on the position. Company is focused on developing and mentoring employees!#J-18808-Ljbffr