What are the responsibilities and job description for the Sales and Marketing Manager position at Sinclair Broadcast Group?
We are looking for a Marketing Sales Manager who will provide leadership by executing sales strategies and plans to achieve local sales goals, developing and supporting a successful cross-platform sales and marketing team to effectively deliver results, building and maintaining client relationships and managing sales operations.
PRIMARY RESPONSIBILITIES
Lead client development activities and retention efforts to increase net promoter score and promote Sinclair as the partner of choice in the community for all local marketing needs.
Deliver weekly revenue forecasts for digital and broadcast for current month 2 and be within /- 2% in accuracy from the beginning to end of each month.
Support revenue-generating activities and participate in sales calls and client meetings, observe interactions between clients and sales team members, and provide timely and effective feedback and/or initiate impactful coaching conversations utilizing observations.
Display product expertise and exhibit mastery of sales tools and systems and hold sales team accountable for developing their knowledge and skillset to do the same.
Create action plans utilizing sales reports and analytics, use the data to inform smart business decisions, and give the sales team the guidance that they need to address issues that are within their direct control to improve results.
Take ownership of ongoing talent development for local team after ensuring a positive onboarding experience and effective knowledge transfer of information required to successfully launch a new team member.
Monitor active campaigns and use performance dashboards in regular sales meetings to ensure that team members are maximizing revenue potential for their clients and adjusting strategies as needed.
Show creativity and business development thought leadership to inspire new ways of growing account lists, creating and nurturing pipelines of potential business, and increasing the spending of existing business.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE
- Thorough knowledge of cross-platform marketing solutions and sales methodologies
- Comprehensive awareness of industry terminology and digital nuances
- Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
- Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
- Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
- Extremely strong verbal and written communication skills
- High-level proficiency with MS Office applications Technology adept and competent
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST
- Building and maintaining cohesive teams to maximize performance and meet revenue targets
- Instilling confidence, nurturing client relationships, and building trust inside and outside of the workplace
- Monitoring key financial indicators to gauge performance, identify trends, and draw conclusions
- Establishing clear goals and processes for monitoring progress, measuring results, and holding others accountable
- Orchestrating efforts to produce results and execute tasks efficiently and effectively while making the best use of resources Using judgement that balances common sense and practical experience as a basis for forming opinions and making decisions
VALUE STATEMENTS AND EXPECTATIONS
The responsibilities of this position must be consistently performed while conforming to these values:
- Honor and respect the dignity of every person
- Encounter others with respect and compassion
- Act with humility and be a person of integrity
- Reach out to others in a spirit of collaboration
- Communicate openly and frequently
- Put the health of the organization and our people at the forefront of every decision
- Be customer focused
- Embrace lifelong learning Work with purpose and consistently show up engaged
