What are the responsibilities and job description for the Marketing Specialist / Brand Manager position at Sioux Falls Ford Lincoln?
We are seeking a Marketing Professional to oversee all marketing activities. The ideal candidate will have a deep understanding of content marketing, multichannel marketing and brand image management. This role includes a wide range of dealership and community initiatives, working individually and with teams.
Responsibilities
- Monitor the website for functionality and keep it updated to brand standards.
- Understand and stay up to date with local/federal advertising requirements and manufacturer guidelines.
- Meet regularly with department managers to coordinate ongoing/monthly messages and campaigns.
- Create and post community and campaign messages on social media sites including Facebook, Instagram, TikTok, X (Twitter).
- Understand and operate Meta Business Suite and create Facebook/Instagram ads.
- Meet with agencies to plan content creation and budgets for Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Understand the integrations between automotive software platforms including DMS (Dealer Management System), CRM (Customer Relationship Management), website and third-party sites.
- Communicate with local agencies on content and schedules for TV/streaming ads, billboards, etc.
- Align messages and campaigns with dealership Brand Promises and the “nice, just ask around” brand commitment.
- Write content for social posts, websites, blogs, TV ads and public relations messages.
- Communicate with non-profit organizations for sponsorship partnerships, and provide collaboration needs (logos, ads, flyers, promotional items).
Qualifications
- Marketing experience, including content creation and campaign management.
- Proficiency in design platforms (Adobe Illustrator, Photoshop), and analytics tools (Google Analytics 4).
- A passion for growing and maintaining an established brand image in the community.
- Must have a valid driver’s license.
Benefits
Health Insurance (including Wellness Benefit)
Dental and Vision Insurance
401 (k) with company match after one year of service
Paid Vacation, Holidays and Personal Time
Life insurance
Discounts on vehicles, service and parts – including immediate family members
Section 125 Flex Spending Accounts
EAP – Employee Assistance Program
