What are the responsibilities and job description for the Marketing Specialist / Brand Manager position at Sioux Falls Ford Lincoln?
We are seeking a dynamic and detail-oriented Marketing Professional to join our growing team. The ideal candidate will be a solution-oriented and results-driven individual responsible for coordinating a wide range of marketing initiatives with team members, vendors, and other departments. This role requires a deep understanding of content marketing, multichannel marketing, and key metrics tracking and analysis.
Responsibilities
- Coordinate and manage marketing campaigns with team members, agencies, compliance, ensuring timely delivery
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
- Oversee the creation and distribution of high-quality marketing content, emails, videos, and other collateral.
- Edit and proofread content to maintain brand consistency and accuracy.
- Monitor content performance and update best practices and industry trends.
- Work closely with team members to ensure content is on-brand, engaging, and educational.
- Conduct market research to gather data on industry trends, competitor activities, and consumer behavior.
Experience
- 4 years of experience in content strategy and campaign management
- Strong understanding best practices, content marketing principles, and digital marketing channels.
- Excellent written and verbal communication skills, with an eye for detail and strong editing abilities.
- Proven ability to work independently and as part of a high-performing team.
- Strong project management and organizational skills with the ability to prioritize and manage multiple deadlines effectively.
- Proficiency in content management systems (CMS), marketing automation platforms (e.g., Illustrator, Photo Shop), and analytics tools (e.g., Google Analytics).
- A passion for creating engaging and educational content
Benefits
Health Insurance (including Wellness Benefit)
Dental and Vision Insurance
Life insurance
401 (k) with company match after one year of service
Section 125 Flex Spending Accounts
EAP – Employee Assistance Program
Paid Vacation, Holidays and Personal Time
Discounts on vehicles, service and parts – including immediate family members
Employee Referral Program
