Digital Marketing Manager

Job Title: Digital Marketing Manager

Reports to: CEO

Location: Noida Sector 63

Job Summary

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts, driving business growth through a 360-degree approach. The ideal candidate will have expertise in all aspects of digital marketing, including strategy, execution, and analysis.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels (paid social, email, search, display, content marketing).
• Lead and manage a team of digital marketers, providing guidance and mentorship.
• Collaborate with cross-functional teams (creative, product, sales) to align marketing efforts.
• Analyze campaign performance, providing data-driven insights and recommendations.
• Stay up-to-date with industry trends, emerging technologies, and best practices.
  
  

Competency Requirements

• Digital Marketing Strategy:
• Channel expertise (paid social, email, search, display, content marketing)
• Campaign planning and execution
• Budget allocation and ROI analysis
• Team Management:
• Leadership and mentorship
• Performance management and development
• Collaboration and communication
• Channel-Specific Skills:
• Paid Social: Facebook, LinkedIn, Twitter, Instagram
• Email Marketing: automation, segmentation, personalization
• Search Marketing: SEO, PPC, Google Analytics
• Display Advertising: programmatic, native, retargeting
• Content Marketing: creation, distribution, measurement
• Tools and Technologies:
• Marketing automation platforms (Marketo, Pardot)
• CRM systems (Salesforce)
• Analytics tools (Google Analytics, Adobe Analytics)
• Ad serving and tracking platforms (DoubleClick, AdRoll)
• Social media management tools (Hootsuite, Sprout Social)
• Data Analysis and Reporting:
• Data-driven decision making
• Campaign performance analysis
• ROI measurement and optimization
  
  

Requirements

• 4 years of experience in digital marketing management
• Bachelor's degree in Marketing or related field
• Proven track record of success in digital marketing
• Strong leadership and team management skills
• Excellent communication, collaboration, and problem-solving skills
  
  

Nice To Have

• Certification in digital marketing (Google Analytics, HubSpot, Facebook Blueprint)
• Experience with agile project management methodologies
• Familiarity with emerging technologies (AI, AR, VR)
• Electronics Industry Experience
  
  

Salary

• Competitive salary range: As Per Industry standard