Product Marketing Manager (Hybrid / Boston, MA)

Company Description

Skedda is a leading hybrid workplace experience platform, helping businesses design meaningful, seamless, and fully-integrated employee experiences. With over 12,000 customers and nearly two million users, including Siemens, Mercedes-Benz, Harvard University, and Krispy Kreme, Skedda is a key player in defining the future of work. Our product includes floor plan visualizations, desk and meeting room booking, utilization reports and analytics, as well as integrations with key workplace tools like Microsoft365 and Google Workspace. We have won multiple G2 awards, including 2022 'Easiest to Use' and 'Most Likely to Recommend,' and landed a spot on G2's Top 50 Office Products of 2023.

Role Description:

Skedda has grown organically to service over 2M users and recently took on our first round of funding to fuel the next phase of growth. The SVP of Marketing is seeking a driven and collaborative Product Marketing Manager to ensure Skedda is positioned effectively in the market and resonates with our target audience, heavily contributing to Skedda's growth and success! This includes developing and executing product marketing strategies to drive adoption and growth of Skedda's products and communicating Skedda's value to the market. This person will work closely with the Product, Marketing, and Sales teams to develop messaging, positioning, sales enablement, and tactics for reaching the expanding customer base, channels, and geographic footprint.

In this role you will:

• Conduct market and customer research to understand customer needs and key pain points to build buyer personas and inform product positioning and messaging.
• Analyze customer data, and measure and optimize the buyer journey to gain insights into customer behavior and feedback, and product usage and adoption.
• Develop compelling value propositions that resonate with our target audience to launch products and drive customer adoption and engagement.
• Create marketing collateral, including web copy, product sheets, case studies, and presentations to support sales efforts and customer education.
• Develop buyer journeys and content to engage and nurture buyer and user personas, driving prospects through the funnel to close.
• Partner closely with the demand generation team to tighten our Ideal Customer Profile (ICP) to effectively execute targeted marketing campaigns.
• Conduct competitive analysis to support Sales, curating battle cards and sales assets; and to support Product with suggestions for feature development and differentiators.
  
  

Qualifications for this role:

• Bachelor's Degree
• Minimum three years of professional experience in product marketing
• Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets
• Excellent storyteller with a background in product marketing and an emphasis on positioning, content/messaging, and sales enablement
• Excellent writer and communicator with the ability to create high-quality sales and customer-facing content, including web content and presentation material
• Have a strong understanding of product marketing concepts, approaches, and tools, including (but not limited to) market sizing and segmentation, persona definition, competitive positioning, pricing, packaging, product launches, and market research
• Energized by the opportunity to build a key contributor to defining the future of work!
• A self-starter and "owner" with demonstrated ability to tackle both large and small projects with minimal oversight
• Experience with self-serve, product-led growth (PLG) motions