What are the responsibilities and job description for the Marketing Innovator Job position at Skinister Medical?
About Our Brand
We are a specialty silicone manufacturer with innovative products for the medical and fashion industries. Our brands include Skinister, Skinister Medical, and DressTech.
Job Description:
We are seeking a versatile digital marketer to amplify our growth. As an Online Presence Builder, you will be responsible for creating and executing a comprehensive online strategy to drive business growth.
Main Responsibilities:
- Online Strategy: Create and execute a comprehensive online strategy to drive business growth.
- eCommerce Optimization: Optimize listings, manage PPC campaigns, monitor account health, and oversee sales on Amazon.
- Website Maintenance: Maintain multiple eCommerce websites, track performance, update plugins, optimize landing pages, fix broken links, manage on-page SEO, and list new products.
- SEO Expertise: Stay ahead of SEO trends and execute both on-page and off-page strategies, including keyword optimization, blogging, backlink building, metadata sculpting, and improving page load speed.
- PPC Advertising: Plan and manage Google Ads, Amazon PPC, and Facebook campaigns. Conduct keyword research, A/B split testing, and conversion tracking. Analyze performance and optimize campaigns to maximize ROI.
- Social Media Marketing: Create engaging content for Facebook, Instagram, and YouTube. Utilize our in-house video studio to produce fresh, compelling content.
- Google Analytics: Monitor and report on website traffic, make recommendations, and take actions to boost traffic and conversions.
- Content Development: Collaborate on photo and video shoots. Edit photos, create infographics, and design marketing assets. Video editing experience is a plus.
- Sales Support: Develop lead funnels, design landing pages, and create marketing collateral such as brochures and mailers.
Qualifications:
- 5 years of hands-on digital marketing experience
- Degree in marketing, graphic design, communications, computer science, or a related field
- Proficiency in Google Ads (certification is a plus) and experience managing significant ad spend
- Strong Adobe Creative Suite skills (Photoshop & Illustrator required)
- Well-rounded marketing knowledge across e-commerce, SEO, PPC, social media, and content creation
Location: This is not a remote position. Relocation assistance is available for qualified applicants.
