What are the responsibilities and job description for the Senior Manager, Social Media (Digital) Marketing (Games) position at Skybound Entertainment?
Who We Are
We are Skybound.
We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.
From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators, shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.
Opportunity
Skybound Games is looking for an internet-obsessed Senior Manager, Social Media Marketing who lives and breathes short form content and keeps up with the ever-changing landscape of digital trends online. The ideal candidate will be the driving force behind the brand social strategy, social creative development, and execution of social media campaigns across online platforms for several unannounced Skybound games. They are creatively minded but results-oriented with a high-level of competence on how to define, measure and adjust KPIs to assess effectiveness of social media campaigns. In addition to being a master of writing airtight briefs, their project management skills are impeccable, and they are comfortable writing and presenting persuasive rationale to help drive consensus across all levels, including executives.
The Senior Manager, Social Media will be a thought leader inside the games organization, both in terms of strategy and creative approach towards our social media channels. In addition to knowledge of and passion for iconic Skybound IP, the ideal candidate will have at least 8 years of deep social media experience at an agency or on the client-side in the gaming, entertainment or tech industries with demonstrated creative and strategic prowess. This position requires a proactive self-starter who is an expert in the rapidly evolving digital content landscape. They are constantly looking to push the envelope with innovative and clever ideas, while having a functional knowledge of how paid media and influencers can amplify a core social campaign.
Reports : This position will report to Senior Director of Brand and Content Marketing.
Responsibilities : Responsibilities include, but are not limited to :
- Lead social media strategy development and execution for Skybound Games, including, but not limited to : X, Instagram, YouTube, Facebook, TikTok and Twitch. Some channels will be co-managed by the Community Team
- Push the boundaries of creativity and bring to life provocative first-to-market activations with iconic Skybound IP
- Manage production, reviewing creative and ensuring executional success among internal and external creative teams
- Bring new and big ideas to the table with a digital / social first mindset, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for the franchise
- Partner with Brand and Content Marketing leads to prioritize opportunities and set digital marketing goals in support of key marketing beats
- Organize the social editorial calendar and operations, aligning key stakeholders
- Define and update social best practices, informing and aligning regional partners on global strategy to tailor and optimize market-specific strategies and tactics
- Work effectively with internal cross-functional teams including Community, Product, Product Marketing, Brand Marketing, Content Marketing, PR and Partnerships to drive 360 campaigns
- Drive social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr
- Utilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaigns
Requirements
Job Type : Regular, Full-Time
Salary Range : $125,000 - $150,000
Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.
Company Overview
Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.
Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.
Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.
The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.
Equal Opportunity Employer
At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.
Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.
Salary : $125,000 - $150,000
