What are the responsibilities and job description for the Marketing Manager Job at Slatkin + Co. in New York position at Slatkin + Co.?

About Slatkin Co.

Slatkin Co. emerged into the Home Fragrance industry in 2017. The brand immediately created buzz and nostalgia for fragrance lovers around the world. HomeWorx by Slatkin Co. was founded by Harry Slatkin, a talented expert in the industry. Harry established a reputable and leading name in Home Fragrance in the early 90's. As the #1 home fragrance brand in luxury department stores, Slatkin Co. quickly gained traction internationally. In 2017, Harry partnered with QVC to launch the HomeWorx brand. The first hour show was a complete sell out and has now grown to be largest Home Fragrance brand at QVC.

Deemed the "King" of home fragrance by The New York Times, Harry Slatkin is recognized worldwide as a leading expert and aficionado in the home fragrance industry today. As an acclaimed "nose" by the American Society of Perfumers, Harry has founded HomeWorx, which is sold at QVC, QVC UK, Target, Ulta, Nordstroms, CVS & more. ScentWorx which is sold at Walmart and Kohls, AromaHome sold at Home Depot, Club92, a home fragrance collection sold in Dollar channel and the latest Dwell 212 sold at QVC. Harry Slatkin has also created home fragrance collections for numerous luxury brands including Ralph Lauren, Banana Republic, Chopard, and Christian Dior.

Marketing Manager

We're seeking an ambitious Marketing Manager to spearhead our brand portfolio during an exciting period of rapid growth. The ideal candidate will architect and implement comprehensive marketing programs while driving go-to-market strategies across our brands. This role offers the opportunity to make a significant impact as we scale, requiring both strategic vision and strong execution skills.

This role requires a strong understanding of the discipline of brand marketing and campaign development (advertising and promotional) and the ability to translate the brand’s values into compelling messaging and experiences that drive consumer engagement, loyalty, and sales.

You'll work with the VP of Marketing to solve problems, champion growth initiatives, and drive revenue. This is a fully remote position.

RESPONSIBILITIES

Strategic Planning & Execution

Develop and implement comprehensive marketing strategies aligned with business objectives
Create and manage campaign calendars, including product launches and brand initiatives
Drive go-to-market planning and execution across all channels
Analyze market trends and competitor activities to inform strategic decisions

Campaign Management

Lead the creation and execution of multichannel marketing campaigns

Optimize campaign performance through data analysis and A / B testing

Manage digital marketing initiatives across paid and organic channels

Oversee content creation and ensure brand consistency

Analytics & Performance

Monitor and analyze key performance metrics (ROAS, CPA, conversion rates)

Generate regular performance reports and actionable insights

Manage marketing budget allocation and track ROI

Forecast and track campaign metrics against business goals

Team Collaboration

Partner with creative, sales, and product teams to align marketing initiatives

Manage relationships with external agencies and vendors

Present marketing strategies and results to leadership

Skillset & Attributes

Proven experience in performance marketing, with a strong track record of driving growth in a digital-focused or e-commerce setting.

5 years’ experience in data-driven growth / performance marketing roles.

Bachelor’s degree in business, communications or advertising.

eCommerce / DTC experience.

Prior experience launching a brand, new products, new product categories, etc. in a new market and driving growth.

Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and other key digital marketing platforms.

Data-driven mindset with comfort using Excel to analyze campaign performance on a weekly basis.

Fluency in Google Analytics 4 (or equivalent analytics platform), Google Search Console, Adwords, Bing Ads, and Meta (other ad engines a plus).

Strong analytical, communication, leadership and presentation skills.

Excellent organizational skills, ability to manage multiple projects and departments.

Strong ability to effectively collaborate with multiple departments, leadership and vendors to achieve organizational goals.

Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment.

Comfortable working in a fast-paced, results-driven environment.

Positive attitude, goal-oriented, and agile.

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Marketing Manager Job at Slatkin + Co. in New York

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