AVP / VP, Brand Communication (Beauty & Lifestyle)

Small Girls PR is looking for an Associate Vice President or Vice President (depending on experience) to manage overarching strategy and client relationships, concept novel initiatives that drive press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands mainly within the fashion, beauty, and consumer lifestyle spaces including billie and a well known beauty subscription box.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and tapped the Green M&M as Zappos’ newest “shoefluencer” ahead of the Super Bowl, when M&M’s spokescandies were put on hiatus. This team specifically ideated a limited-time, age-based discount to incentivize Laura Geller’s core demographic — older women — to shop the brand’s site on a newly created holiday, National Mature Women’s Day.

Note: This role is based in our NY office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Drive long-term strategy and create tentpole campaigns for a range of clients in the consumer space.
• Build strong rapport with client and interagency partners, operating as a lead contact
• Establish and maintain warm relationships with consumer media in print, digital, podcast, and broadcast, leading to regular placements as well as feature stories.
• Originate out-of-the-box ideas that strengthen client’s marketplace positioning
• Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team
• Develop strategies and relationships to earn placements beyond .com
• Mentor our strong and capable junior team, helping them flourish into future leaders

Why we’ll love you:

• You have 8-12 years of experience in media relations, corporate communications, or public relations with client leadership experience and proven warm reporter relationships
• You know about trends, communities and events before others, generating campaign suggestions that connect these emerging concepts to client initiatives
• You’ve personally come up with stunts or out-of-the-box ideas to generate PR that others had not yet thought of
• You’ve been known for being a media relations savant, armed with a thick rolodex, and are excited to instill this penchant for networking in others
• You are organizationally strong. You plan and delegate in a productive manner, focusing on key priorities
• You’re scrappy and nimble, comfortable with quickly changing timelines and priorities

Why you’ll love us:

• Atypical Time: a generous PTO plan that scales with tenure in addition to both Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care.
• Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to get your strategic, solo work done.
• We invest in you: We have a 100% employer covered medical plan, 401k match up to 4%, in addition to dental, vision, data plans / home WiFi, and daily commute. We budget for you to network each month as well as reimburse professional development as it applies to roles, from InDesign to public speaking.
• A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings (virtual or otherwise), book clubs and employee-coached trivia & intramural activities, a penchant for karaoke, and we’ve even taken our staff on vacations overseas.

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on experience, the salary threshold is $130,000 - $146,500.

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.