Sr. Manager, Web Strategy & Digital Marketing

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80 communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

Summary

As the Website Strategy Lead, you will work with the Sr. Director Web Strategy on defining and executing the UX/UI strategy for our websites. You will play a critical role in managing and optimizing our website experience. You will work closely with the Website Development Lead to ensure seamless integration of design and development, creating user-centered and visually compelling online experiences. You will be the advocate for the user, ensuring that our websites meet their needs and exceed their expectations.

How will you contribute?

• UX/UI Strategy and Design:
• Implement a comprehensive UX/UI strategy aligned with business goals.
• Conduct user research and analysis to understand user needs and behaviors.
• Create user personas, user flows, and wireframes.
• Design intuitive and visually appealing user interfaces.
• Develop and maintain design systems and style guides.
• Conduct usability testing and gather feedback to improve user experience.
• Stay up-to-date with the latest UX/UI trends and best practices.
• Visual Design and Branding:
• Ensure consistent visual branding across all website properties.
• Create high-fidelity mockups and prototypes.
• Collaborate with marketing and branding teams to maintain brand consistency.
• Manage and maintain design assets.
• Collaboration and Communication:
• Work closely with the Website Development Lead to ensure seamless integration of design and development.
• Communicate design concepts and rationale effectively to stakeholders.
• Provide design feedback and guidance to the development team.
• Present design concepts and prototypes to stakeholders.
• User Research and Analysis:
• Analyze website analytics and user behavior data.
• Conduct A/B testing and other experiments to optimize user experience.
• Gather and analyze user feedback to identify areas for improvement.
• Web Content Strategy & Management
• Manage the content lifecycle for the website, ensuring all pages remain relevant, engaging, and aligned with marketing goals.
• Maintain and update website content for accuracy, compliance
• Ensure content consistency, readability, and accessibility across all website pages.
• Identify opportunities and a process for content updates to improve performance and engagement.
• Collaboration & Workflow Management
• Coordinate with designers and developers to implement content updates that enhance the user experience.
• Identify and implement conversion rate optimization CRO) strategies to improve lead generation.
  
  

What will you bring?

• Bachelor's degree in Design, Human-Computer Interaction, or related field.
• Proven experience as a UX/UI designer or strategist.
• Strong portfolio showcasing UX/UI design skills.
• Proficiency in design tools (e.g., Figma, Adobe XD, Sketch).
• Strong understanding of user-centered design principles.
• Excellent communication and presentation skills.
• Experience with user research and usability testing.
• Knowledge of front-end development technologies is a plus.
  
  

$140,000 - $170,000 a year

The above base salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting.

Any applicable bonus programs will be discussed during the recruiting process.

The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training. Local cost of living assessments are done for each new hire at the time of offer.

About Our Culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.