What are the responsibilities and job description for the Sr. Manager, Digital Marketing position at Loadup Technologies?

Job Description

COMPANY

LoadUp is a fast-growing company that provides a transparent and convenient solution to on-demand home services through our custom tech-enabled order management and logistics platform. We match both individuals and businesses with our network of service providers for sustainable removal, disposal, assembly, and hourly labor services, nationwide.

We are looking for talented, committed, driven individuals to join our team! LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023).

OUR CORE BELIEFS

At LoadUp, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs that have been developed to foster advancement and guide our decisions. To bring out the best in our people, we look for individuals who strive to exhibit these core beliefs every day.

Profit Drives Purpose - We believe running a profitable business affords us the opportunity to fulfill our professional and personal purpose in life.
Right Shell - We constantly need to be evaluating whether our processes, systems, and people are right sized for maximum agility.
Own It - Everyone has a stake in the company and, therefore, is responsible for their performance.
Fellowship Matters - We believe there is power and connection in being present in the same physical space.
Live in Truth - We’re committed to winning the right way. Call it like it is. No sugar coating.
Action Over Words - Words are important but 1000 words get trumped by 1 intentional action.
Build to Last - We’re building this company to last and withstand the test of time. We play the long game in our decision-making and execution.

Position Overview : The Digital Marketing Manager will be the driving force behind LoadUp’s digital growth initiatives across multiple channels, including SEO, Social Media, Content Marketing, and Paid Advertising. This role is ideal for a dynamic leader who is both strategic and hands-on, capable of leading a team while diving into execution when necessary. You will directly contribute to LoadUp’s growth by building and executing innovative marketing strategies that enhance brand visibility, drive customer engagement, and increase conversions.

Key Responsibilities :

Digital Marketing Strategy and Leadership

Develop and execute an integrated digital marketing strategy encompassing SEO, Social Media, Content Marketing, and Paid Advertising.

Manage and mentor a growing team, including an SEO Specialist, a Social Media Specialist, and other contributors.

Stay ahead of industry trends, leveraging new tools and tactics to maintain competitive advantages.

SEO Strategy and Execution

Lead all aspects of SEO, including technical SEO, on-page optimization, and content strategy.

Conduct regular audits and partner with web developers to resolve technical issues (e.g., site speed, Core Web Vitals).

Monitor and report on SEO performance using tools like Google Search Console, SEMrush, and Ahrefs.

Content Marketing and Copywriting

Oversee the creation and optimization of content, including blogs, landing pages, and other digital assets.

Develop content guidelines to ensure consistency in tone, style, and SEO best practices.

Collaborate with writers and designers to produce engaging, conversion-focused content that resonates with target audiences.

Social Media Strategy

Lead organic social media efforts, including strategy development, content planning, and analytics.

Guide the social media team in creating campaigns that increase brand awareness and foster community engagement.

Monitor social media trends and platform updates to refine strategies and maximize performance.

Paid Advertising Management

Partner with internal teams or external agencies to oversee paid campaigns across platforms (e.g., Google, Meta).

Develop and optimize campaigns to align with growth objectives and ROI targets.

Monitor ad performance and adjust strategies based on data-driven insights.

Data Analysis and Reporting

Define KPIs for digital marketing efforts and hold the team accountable for achieving them.

Provide regular reports to senior leadership, offering insights and actionable recommendations.

Foster a culture of continuous testing and optimization based on performance metrics and analytics.

Qualifications :

10 years of experience in digital marketing with proven expertise in SEO, content marketing, social media, and paid advertising.

Strong technical SEO knowledge, including site architecture and structured data optimization.

Familiarity with WordPress, HTML, CSS, and digital design tools.

Advanced analytical skills with experience using platforms like Google Analytics, SEMrush, and Ahrefs.

Demonstrated ability to manage multiple projects in a fast-paced environment.

Strong leadership and communication skills, with a track record of mentoring and inspiring teams.

What Sets You Apart :

A creative mindset with the ability to develop innovative marketing strategies.

A passion for data-driven decision-making and iterative improvement.

A deep understanding of how content and design impact the overall customer experience.

The ability to thrive in a collaborative, fast-moving environment.

Join LoadUp and be part of a company that values creativity, collaboration, and growth. Help us drive the future of digital marketing and take our brand to the next level!

BENEFITS and PERKS

Employee Stipend Program

Medical, Dental, Vision, and Life Insurance Benefits

Flexible Spending Account (FSA) or Health Savings Account (HSA)

401(k) with a 5% Company Match

Employee Referral Program

Paid Time Off Policy

Fun Company Outings

LoadUp is an equal-opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

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