What are the responsibilities and job description for the Salesforce Marketing Cloud Functional Consultant position at Smart IT Frame LLC?
Dear,
Greetings from Smart IT Frame, Hope you are doing well!!!
Smart IT Frame specializes in enabling you with your most critical line of resources. Whether it’s for permanent staffing, contract staffing, contract-to-hire or executive search, we understand the importance of delivering the most suitable talent; on time and within budget. With our Core focus in emerging technologies, we have provided global technology workforce solutions in North America, Canada & India. We take pride in delivering specialized talent, superior performance, and seamless execution to meet the challenging business needs of customers worldwide
Job Title: Salesforce Marketing Cloud Functional Architect
Work Location: Atlanta, GA (Remote)
Duration: Fulltime
Job Description:
Overall 12 years of IT experience in any two of below mentioned skills
Data Cloud:
- 2~3 Years techno functional experience with CDP/Data Cloud
- Detailed understanding of relational database concepts and data model design.
- In depth knowledge about Data Cloud CIM data model and data management process
- Provide consultative solutions to implement B2C, B2B CDP solutions.
- Experience in Data Cloud existing and upcoming system integration capabilities.
- Detailed knowledge on Data Cloud features like DMO, DLO, CI, SI, Identity Resolution, Activations etc.
- Collaborate with team to understand project requirements and translate those requirements into clear and comprehensive user stories.
- Assist planning and coordination to keep the project on track.
- Marketing Cloud Personalization (Interaction Studio):
- 2-3 years’ experience with salesforce Marketing Cloud Personalization (Interaction Studio)
- Salesforce Marketing Cloud Personalization Accredited Professional certification preferred.
- Understand the intended audiences for the solution, purpose of engaging these audiences, and validate against objectives and success metrics.
- Understand the real time personalization concept in depth.
- Well experience with the development activities in MC personalization platform.
- Clear concept of MC Personalization data model structure
Datorama:
- 2-3 years of experience with analytics dashboard- design
- Understand digital advertising and the digital transformation landscape.
- Translate business needs to technical specifications.
- Scope, plan and estimate implementation projects.
- Identify and apply Datorama platform features where necessary and required.
- Design and manage reporting dashboards (e.g. reporting tools) in collaboration with implementation team.
- Familiarity working with large data sets and creating cohesive stories.
- Strong knowledge on media metrics, custom calculations, and metrics correlation Data visualization using tools like Datorama Tableau, Power BI.
- Become the day-to-day operational point of contact for managing Marketing data in a unified data integration and reporting tools like Datorama.
- Evaluate and improve existing Datorama dashboards, streams, and reports in collaboration with implementation team.
Skills
Salesforce Administration, Salesforce Experience Cloud, Salesforce Field Service, Salesforce Marketing Cloud B2C, Salesforce Sales Cloud, Salesforce Service Cloud
