What are the responsibilities and job description for the Director of Marketing position at Smart Trades?
Job Description
Job Description
Join our fast growing company and take your career to the next level!
The Strategic Marketing Directorwilllead the strategic development and execution of marketing activities for our client, a new plant-based nutrition supplement company.This strategy will align with the companysoverall strategy. The successful candidate will quickly gain a comprehensive understanding of the businesses, product lines, customers and build effective marketing campaigns to drive the business and brands forward.
The individual will lead all marketing activities and will work in partnership with sales, Supply Chain, R&D, and innovation. The individual will serve as the internal expert in market trends and use their considerable industry knowledge to identify new growth segments for the business. This position requires a deep understanding of marketing, strategy development, value proposition development, new premium ingredient launches along with strong people skills.
Essential Functions
- Successfully develop and execute the business strategy while achieving financial targets, new business development and strategic marketing initiatives.
- Develop deep understanding of the market, emerging trends, competitive landscape and the companys relative positioning.
- Develop annual marketing strategy in conjunction with Sales organization.
- Develop and build-out marketing organization and enhance its capabilities.
- Conduct ongoing market research program to identify, quantify and recommend high value complementary / adjacent market segments.
- Develop strong relationships with strategic customers and gain customer feedback on current as well as future products in development.
- Lead the marketing project funnel and develop a pipeline of projects to grow the business and improve the competitive positioning.
- Develop new business opportunities by thoroughly researching and understanding the customers business model, expectations, and marketplace.
- Define KPIs to drive marketing strategies and establish leading indicators to measure business progression beyond the financial metrics.
- Communicate complex information in an easily understood and thoughtful manner both within the company and externally.
- Develop marketing campaigns and leverage analytics to gain market insights and measure performance with the goal of optimizing customer engagement strategy.
- Lead in developing new branding, advertising campaigns and creative development of concepts for taking new products and services to market
- Lead in concept & content development, layout, design / graphics and development of marketing materials, presentations, website graphics, e-blasts and other marketing communications to reflect the services and products of the company to customers
- Lead the advertising and promotional activity for initiatives related to trade events, new product development and demos
Requirements