What are the responsibilities and job description for the Demand Generation Manager position at SmartAsset?
About SmartAsset:
SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion.
*Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.
About the Team:
We’re a collaborative, experiment-driven demand gen team building something new at SmartAsset. It’s a great time to join us—there’s a big opportunity ahead, and you’ll work closely with a team that’s excited to grow and build together.
About the Job:
As Demand Generation Manager, you’ll be responsible for driving more MQLs, optimizing conversion rates, and bridging the gap between marketing and sales. You’ll own the day-to-day management of demand gen campaigns, while also working closely with sales to develop high-impact marketing and sales enablement materials, including ads, email nurtures, messaging, and enablement decks.
This role is 70% execution, 30% strategy, meaning you’ll be hands-on in campaign execution while also ensuring sales has the right tools and content to effectively convert MQLs into revenue.
Responsibilities:
- Run marketing campaigns and other growth initiatives end-to-end
- Own and manage day-to-day demand generation campaigns across paid search, LinkedIn Ads, email nurture, ABM, and sales enablement to increase MQLs.
- Develop and optimize lifecycle marketing collateral, including email nurtures, sales messaging, ads, and enablement decks to support both marketing and sales teams.
- Bridge the gap between marketing and sales, ensuring a seamless lead flow, aligned messaging, and high-quality marketing materials that drive conversions.
- Improve sales enablement efforts, creating resources that help sales teams nurture and close leads more effectively.
- Analyze and report on campaign performance, using Salesforce, Tableau, and Mixpanel to track ROI, pipeline influence, and key KPIs.
- Test and scale ABM campaigns, personalizing outreach for high-value advisors to improve engagement and conversions.
- Support content strategy for demand generation, working on ad copy, email sequences, and messaging frameworks to improve campaign effectiveness.
Skills/Experience you have:
- 3-4 years of demand generation experience, preferably in B2B SaaS
- Proven experience with paid media (Google, LinkedIn), ABM, and sales enablement
- Strong ability to collaborate with sales, developing lifecycle content and sales materials to improve conversion rates
- Hands-on experience managing campaigns and measuring performance with Salesforce, Tableau, Mixpanel, or similar tools
- Deep knowledge of lead generation best practices, including MQL optimization and lifecycle marketing
- Creative and strategic thinker, able to develop compelling marketing collateral that resonates with financial advisors
Skills/Experience preferred:
- Experience with marketing automation, lead scoring, and attribution modeling
- Background in fintech or financial services marketing
- Experience creating marketing assets (e.g., slide decks, ad creatives) using tools like Canva or AI-powered design platforms—no graphic design required, just the ability to produce polished, marketable materials.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)
Available Benefits and Perks:
- All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US.
- Medical, Dental, Vision - multiple packages available based on your individualized needs
- Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
- Supplemental Short-term and Long-term Disability
- FSA: Medical and Dependent Care
- 401K
- Equity packages for each role
- Time Off: Vacation, Sick and Parental Leave
- EAP (Employee Assistance Program)
- Financial Literacy Mentoring Program
- Pet Insurance
- Home Office Stipend
SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com.
California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* Salary Range: $89,500 to $151,000 per year bonus RSUs benefits.
Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.
Salary : $89,500 - $151,000
