What are the responsibilities and job description for the Digital Marketing Specialist position at SMI IMAGING LLC?
Description
About Us
SimonMed Imaging is a leading provider of radiologic imaging services, dedicated to delivering innovative and high-quality imaging solutions. We specialize in leveraging cutting-edge technology, including artificial intelligence, to enhance diagnostic capabilities and improve patient outcomes. Our marketing strategies are central to our mission of educating and engaging our target audience, ensuring that our advanced services reach those who need them.
Key Responsibilities
- Email Campaign Management : Plan, build, and execute email marketing campaigns using Salesforce Marketing Cloud to drive education and engagement. For patients and referring providers
- Segmentation & Personalization : Utilize data-driven segmentation and personalization strategies to ensure the right message is delivered to the right audience at the right time.
- A / B Testing & Optimization : Conduct A / B testing on subject lines, email content, and layouts to optimize performance and improve key metrics such as open rates, click-through rates, and conversions.
- Reporting & Analytics : Track and analyze email campaign performance using Salesforce dashboards and other analytics tools. Generate reports to measure the success of campaigns and provide actionable insights for continuous improvement.
- Automation : Develop and manage automated email workflows such as welcome series, re-engagement campaigns, and post-appointment follow-ups to enhance the patient care.
- Collaboration with Teams : Work closely with design, content, and sales teams to ensure email templates are visually appealing, on-brand, and aligned with marketing objectives.
- Compliance & Best Practices : Ensure all email campaigns are compliant with CAN-SPAM regulations and follow industry best practices for deliverability and engagement.
Qualifications
What We Offer
