What are the responsibilities and job description for the Insights Analyst position at Smith Hanley Associates?
Title : Insights Analyst
Location : Madison, WI
Compensation : $65,000-$85,000 base salary
Contact : Pierson Wofford - pwofford@smithhanley.com
A dynamic, full-service agency is looking for an Insights Analyst to join their team. In this role, you’ll manage qualitative and quantitative research projects from start to finish, turning insights into actionable recommendations that drive impactful marketing strategies.
Key Responsibilities :
- Plan and execute qualitative and quantitative research projects.
- Develop screeners, questionnaires, and discussion guides.
- Manage fieldwork, data collection, and research logistics.
- Create visual reports and actionable insights for clients.
- Monitor consumer and cultural trends to inform strategies.
Qualifications :
Salary : $65,000 - $85,000
