Content Marketing Specialist

Company Overview:

Smith & Warren is the nation's premier designer and manufacturer of high-quality metal badges worn proudly by public safety professionals. Our commitment to excellence goes beyond delivering exceptional products; we prioritize providing our customers with the best buying experience possible. As we continue to lead the industry, we are excited to welcome a new Content Marketing Specialist to our Content Team.

Position Overview:

As a Content Marketing Specialist on our Content Team, you will play a pivotal role in shaping our brand's narrative and driving our content marketing efforts. This position presents an exciting opportunity for a creative and strategic individual to contribute to our content marketing strategies while adhering to the TAYA (They Ask, You Answer) Content Marketing Strategy. You will be responsible for crafting compelling content across various platforms, such as our learning center, email campaigns, social media, and more.

Responsibilities:

• Develop and execute content marketing strategies in alignment with the TAYA (They Ask, You Answer) Content Marketing Strategy, focusing on addressing customer needs and inquiries.
• Craft engaging articles and content for our company blog, website, email campaigns, social media platforms, and other content channels.
• Manages assigned marketing projects and ensures timely completion.
• Partners with and interviews subject matter experts and teams to gather insights and information for content creation.
• Participates in idea generation and content strategy planning.
• Write engaging copy for marketing materials, including landing pages, product descriptions, and promotional campaigns.
• Conduct thorough keyword research and apply SEO best practices to optimize content for search engines and enhance organic visibility.
• Stay up-to-date with industry trends and best practices to ensure our content remains relevant and competitive.
• Maintain a consistent brand voice and messaging across all marketing efforts.
• Support and stay up to date on content calendars and coordinate content release schedules to ensure timely and relevant content delivery.

Qualifications:

• Proven experience as a Content Marketing Specialist or a similar role (3-5 years).
• Familiarity with the TAYA (They Ask, You Answer) Content Marketing Strategy is highly preferred.
• Exceptional writing and editing skills, with an ability to craft compelling and informative content.
• Knowledge of SEO principles and content optimization techniques.
• Self-directed and capable of managing multiple projects independently.
• Excellent organizational skills and possess strong attention to detail.

How to Apply:

If you are a driven Content Marketing Specialist with experience creating impactful content, we invite you to apply for this opportunity. Please submit your updated resume, along with writing samples showcasing relevant content marketing work and a cover letter detailing your interest in joining Smith & Warren's Content Team. We look forward to reviewing your application and discussing how you can contribute to our mission!

Smith & Warren has two possible locations for this position.

• White Plains, NY or Cumberland, RI
• Position can be Hybrid Remote or In Person
• Reliably commute when necessary or plan to relocate before starting work (Required)

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Content Marketing: 3 years (Required)

Work Location: Hybrid remote in White Plains, NY 10601

Salary : $60,000 - $80,000