What are the responsibilities and job description for the Digital Engagement Specialist position at Smithsonian Institution?
Description
OPEN DATE: March 25, 2025
CLOSING DATE: April 25, 2025 (This job will close once 100 applications are received which may be sooner than the closing date).
POSITION TYPE: Trust Fund
APPOINTMENT TYPE: Indefinite
SCHEDULE: Full Time
DUTY LOCATION: Washington, DC
Position sensitivity and risk
Example: Non-sensitive (NS)/Low Risk
Open to all qualified applicants.
What are Trust Fund Positions?
What are Trust Fund Positions?
Trust Fund positions are unique to the Smithsonian. They are paid for from a variety of sources, including the Smithsonian endowment, revenue from our business activities, donations, grants and contracts. Trust employees are not part of the civil service, nor does trust fund employment lead to Federal status. The salary ranges for trust positions are generally the same as for federal positions and in many cases trust and federal employees work side by side. Trust employees have their own benefit program, which may include Health, Dental & Vision Insurance, Life Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Plan, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Credit Union, Smithsonian Early Enrichment Center (Child Care), Flexible Spending Account (Health & Dependent Care).
Conditions of Employment
- Pass Pre-employment Background Check and Subsequent Background Investigation for position designated.
- Complete a Probationary Period.
- Maintain a Bank Account for Direct Deposit/Electronic Transfer.
- The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply.
- Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.
OVERVIEW
This position is in the Office of Digital Transformation (ODT), Smithsonian Institution (SI). SI is adiverse museum and research complex dedicated to the increase and diffusion of knowledge. SI builds on its foundational mission by using digital tools and platforms to share its art, artifacts, research, and educational programs with millions in the U.S. and around the world who cannot visit its museums, galleries, libraries, or the National Zoological Park in person. ODT is responsible for making SI a digitally empowered Institution that builds purposeful connections between the knowledge we share and the people we serve, inviting every household, classroom, and community around the globe on a lasting journey to explore, learn, and find meaning together. An integral part of this digital transformation is the implementation of a pan-institutional CRM solution.
The Smithsonian Institution’s Office of Digital Transformation (ODT) is looking for a Salesforce Marketing Cloud Administrator. This role plays a key part of the Smithsonian’s CRM strategy and will bring the technical know-how to execute complex marketing strategies. This role will partner with communications and technology teams to develop, maintain, and enhance marketing automation via Marketing Cloud. This person will translate business requirements into a technology solution and implement that solution in an accurate, efficient, and reliable manner.
DUTIES AND RESPONSIBILITIES
- Configure, implement, and maintain Smithsonian's implementation of Salesforce Marketing Cloud, including connections with other Salesforce components (e.g. Sales, Service, and Data Clouds), third party integrations, and configuration and administration of multiple business units.
- Design, test, build, and showcase data integrations, queries, automations, journeys, and reports.
- Support development of Marketing Cloud Personalization components (templates, content zones, third-party integrations, triggers, etc.)
- Create and manage email campaigns, customer journeys, and personalized content.
- Collaborate with SI-wide digital engagement teams to develop digital proficiencies, shared services, digital engagement journeys, channels, and automations.
- Manage Smithsonian's Digital Marketing (Salesforce Marketing Cloud) processes, review governance and compliance in relation to Digital communications and engagement.
- Provide guidance on best practices and design patterns related to digital engagement, preference/opt-in handling, automation, testing and data management.
- Stay up to date with the latest Salesforce Marketing Cloud releases, features, and industry best practices to continuously improve the marketing automation capabilities of the organization.
QUALIFICATION REQUIREMENTS
- Salesforce Marketing Cloud Admin certification.
- Proficient experience with Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
- Strong understanding of marketing automation principles and best practices.
- Experience with HTML/CSS, SQL, and AMPscript for email template customization.
- Excellent analytical skills to measure and optimize campaign performance.
- Detail-oriented with the ability to coordinate with multiple stakeholders and manage multiple projects.
- Experience with Sales Cloud/Salesforce Lightning/Salesforce CRM.
- Preferred: Experience working in Nonprofit and/or Federal environments
Resumes should include a description of your paid and non-paid work experience that is related to this job; starting and ending dates of job (month and year); and average number of hours worked per week.
What To Expect Next: Once the vacancy announcement closes, a review of your resume will be compared against the qualification and experience requirements related to this job. After review of applicant resumes is complete, qualified candidates will be referred to the hiring manager.
Relocation expenses are not paid.
The Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation should contact OHRTrustBranch@si.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. To learn more, please review the Smithsonian’s Accommodation Procedures.
The Smithsonian Institution is an Equal Opportunity Employer. We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life and contribute to the richness of our exhibitions and programs. See Smithsonian EEO program information: www.si.edu/oeema.
The Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation should contact OHRTrustBranch@si.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. To learn more, please review the Smithsonian’s Accommodation Procedures.
The Smithsonian Institution is an Equal Opportunity Employer. We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life and contribute to the richness of our exhibitions and programs. See Smithsonian EEO program information: www.si.edu/oeema.
About Smithsonian Institution
Founded in 1846, the Smithsonian is the world’s largest museum and research complex of 21 museums and galleries, the National Zoo and Conservation Biology Institute, and 14 education and research facilities. There are more than 6,500 Smithsonian employees, including approximately 500 scientists. The total number of objects, works of art and specimens at the Smithsonian is estimated at more than 157 million.
