What are the responsibilities and job description for the Senior Graphic Designer position at Smitty's Service Inc?
Company Overview
Headquartered in Glen Mills, Pennsylvania, New Carbon Company dba Golden Waffles is the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. The Company provides a comprehensive turnkey waffle program consisting of mixes, toppings, and flavorings along with waffle iron equipment and related maintenance to over 40,000 customer locations throughout North America and the rest of the world. The Company's renowned irons and mixes have been used in leading restaurants, hotels, colleges, corporate environments, and theme parks for over 85 years.
As a complete B2B2C solution provider for the waffle category, the Company enables customers the ability to offer their guests a consistently high-quality, delicious product at high margins without the typical obstacles associated with serving waffles. Golden Waffles' well-established geographic footprint provides coast to coast coverage in the U.S. and a global distribution partner network that can service customers across the U.S. and in ~45 countries.
Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115. Over 80 distribution centers are located across the United States along with a waffle iron manufacturing and refurbishment center in South Bend, Indiana to ensure prompt distribution to all customers.
Job Summary
Reporting directly to the VP of Brand, The SGD is responsible for leading the Company's creative process for marketing and sales communications. This role involves collaborating with cross-functional team members from all areas of the business to develop and execute effective brand design strategies and communications. The Senior Graphic Designer is responsible for overseeing the entire visual brand identity system and leading project teams from strategy to initial conceptualization, design development and finalization. This position plays a critical role in managing outside partners to ensure that design and content projects meet the organization's high standards of quality, creativity and timeliness.
Essential Duties and Responsibilities
- Project leadership for all brand design work, encompassing creative brand strategy, brand design, design finalization, strategic brand books, brand guidelines, etc.
- Lead and manage the creative process for marketing and sales communication initiatives, from initial concept to design development and final delivery to support holistic marketing efforts
- Lead the development of new assets for marketing touchpoints to drive customer engagement while maintaining brand continuity, understanding business challenges and leveraging design to solve them
- Planning and coordinating photo and video shoots, including managing the production planning process
- Manage brand partners, ensuring that all projects align with our organization's standards, including partner-executed photography and art direction
- Manage deployment and utilization of Digital Asset Management (DAM) System
- Stay up to date with industry trends and best practices in creative design
Position Requirements
