What are the responsibilities and job description for the Amazon Advertising Specialist position at Snap Supplements®?
Job Overview:
Snap Supplements is a dynamic and driven team of individuals dedicated to propelling our company to new heights in the health and wellness industry. We specialize in creating innovative products that promote healthy lifestyles.
About the Position:
We are seeking an experienced Amazon marketing specialist with expertise in PPC, DSP, and Amazon Marketing Cloud (AMC) to drive ad performance and profitability. This role requires a data-driven approach to optimizing ad spend, refining audience targeting, and maximizing ROI.
Responsibilities:
- Amazon PPC Campaigns: Plan, execute, and optimize Sponsored Ads campaigns to drive sales and efficiency.
- Amazon DSP Strategy: Develop and manage campaigns, refining audience targeting and retargeting strategies to improve brand reach and conversion rates.
- Amazon Marketing Cloud (AMC): Leverage AMC insights for data-driven decision-making, attribution modeling, and advanced audience segmentation.
- Performance Analysis: Monitor KPIs such as ACOS, TACOS, ROAS, and continuously adjust bids, budgets, and targeting to improve campaign performance.
- Keyword Research: Utilize tools like Helium 10, Data Dive, and Amazon's own analytics to identify high-converting keywords and audience segments.
- Competitive Analysis: Keep a pulse on competitors' advertising strategies and Amazon trends to maintain a competitive edge.
- Reporting: Generate and present regular reports on ad performance, key insights, and strategic recommendations for scaling campaigns.
Qualifications:
- 5 years of experience managing Amazon PPC and DSP campaigns.
- Hands-on experience with Amazon Marketing Cloud (AMC) for audience segmentation, multi-touch attribution, and campaign optimization.
- Proven track record of improving ACOS, ROAS, and TACOS across multiple products.
- Strong data analysis skills, with experience using Amazon Ads Console, AMC, Helium 10, Data Dive, Perpetua, Pacvue, or similar tools.
- Experience in the supplements space (preferred but not required).
- Excellent communication and reporting skills, with the ability to present actionable insights.
- Self-motivated, detail-oriented, and able to manage multiple campaigns in a remote environment.
