What are the responsibilities and job description for the Marketing Operations Specialist position at Snowflake Computing?
Build the future of data. Join the Snowflake team.
Join the Snowflake Marketing Operations team as a Campaign Operations Specialist, where you will play a critical role in streamlining processes and executing flawless multi-channel marketing campaigns like webinars, events, emails and content creation. As part of the team, you will leverage your expertise in Marketo and process documentation to optimize workflows, enhance campaign execution, and implement process improvements. Your role will ensure the seamless delivery of campaigns, elevating our marketing effectiveness and providing operational excellence to our stakeholders.
KEY RESPONSIBILITIES :
- Identify, document, and implement process enhancements that streamline webinars, events, list uploads, emails, and campaign workflows to increase operational efficiency. Establish repeatable processes and automation workflows, ensuring standardization, consistency, and reliability of marketing data.
- Design, implement, and manage automated, multi-channel marketing campaigns (email, landing pages, and forms) using Marketo, ensuring seamless execution across all stages of the campaign lifecycle.
- Create comprehensive documentation for campaign operations, process improvements, and technical solutions. Ensure non-technical teams have clear, user-friendly documentation to simplify complex procedures.
- Build repeatable processes and templates, improve workflows, optimize data collection, implement quality assurance programs to drive standardization.
- Keep up to date on industry trends and best practices in marketing automation and event platform management; incorporate new insights into campaign strategies and execution.
- Manage the production and deployment of email marketing campaigns, ensuring they align with overall marketing strategies and best practices. Conduct A / B testing and optimize emails to enhance engagement and deliverability rates.
QUALIFICATIONS :
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
