Customer Marketing Manager

Our Opportunity

As Snyk’s Customer Marketing Manager focused on onboarding, you are passionate about creating a best-in-class customer experience. You will drive the execution of customer onboarding programs that accelerate time-to-value and increase customer satisfaction. You will work cross-functionally with Sales, Customer Success, Developer Relations, Education, and Product teams to build and optimize the customer onboarding journey for both enterprise and self-serve customers.

What You’ll Spend Your Time Doing:

• Design, implement, and optimize marketing automated onboarding journeys for self-serve customers, ensuring they achieve key onboarding milestones efficiently
• Develop and manage persona-specific onboarding nurture programs targeting security professionals (admins) and developers (users)
• Coordinate with content teams to develop compelling onboarding materials that resonate with technical audiences
• Build and maintain a comprehensive onboarding resources library, including documentation, guides, videos, and best practices
• Create and execute targeted marketing campaigns to drive engagement with onboarding programs
• Partner with Product and Customer Success teams to identify and address friction points in the customer onboarding journey
• Use quantitative and qualitative customer feedback to continuously improve onboarding effectiveness
• Establish and track key performance indicators (KPIs) for onboarding success, including time-to-value, feature adoption rates, and customer satisfaction
• Facilitate regular cross-functional meetings to align on onboarding priorities and initiatives
• Monitor industry best practices to ensure our onboarding programs are best-in-class 

What We’re Looking For:

• 3-5 years of experience in customer marketing, program management, or similar customer-facing roles, preferably in B2B SaaS
• Proven track record of designing and implementing successful customer onboarding programs
• Experience with marketing automation platforms and customer engagement tools
• Strong project management skills with ability to handle multiple complex initiatives simultaneously
• Data-driven approach to decision-making with experience in analytics and reporting
• Excellent written and verbal communication skills, with ability to translate technical concepts for various audiences
• Experience working with technical products and developer-focused solutions