What are the responsibilities and job description for the Marketing Coordinator position at Soccer Village?
Marketing Coordinator
Location: Blue Ash, OH
Position Type: (not remote) Full-time, in-office
Are you passionate about soccer and ready to make an impact through creative marketing campaigns? If so, we want to hear from you!
Job Summary:
We are looking for a creative Marketing Coordinator to enhance brand awareness, drive product demand, and boost sales for Soccer Village across our three main areas: team, retail, and online sales. This role provides a unique opportunity to collaborate with various departments, including purchasing, sales, digital marketing, and retail teams, to create and implement effective marketing strategies across multiple channels.
We are looking for a creative Marketing Coordinator to enhance brand awareness, drive product demand, and boost sales for Soccer Village across our three main areas: team, retail, and online sales. This role provides a unique opportunity to collaborate with various departments, including purchasing, sales, digital marketing, and retail teams, to create and implement effective marketing strategies across multiple channels.
Key Responsibilities:
Marketing Strategy & Campaign Execution
- Assist in the development and execution of marketing campaigns across digital, retail, social media, and events.
- Coordinate product launches, promotions, and seasonal campaigns to maximize brand exposure and sales.
- Collaborate with creative teams to produce compelling marketing materials, including product descriptions, videos, and advertisements.
- Monitor campaign performance and provide data-driven recommendations for improvements.
Product Marketing & Brand Development
- Collaborate with purchasing teams to understand product features, benefits, and unique selling points.
- Develop product positioning strategies and messaging that resonate with soccer players, coaches, and teams.
- Ensure brand consistency across all marketing materials and communication channels.
- Conduct competitor research to maintain a competitive edge in product offerings and marketing strategies.
Retail & E-Commerce Support
- Work closely with e-commerce and sales teams to optimize product listings, descriptions, and promotions on online platforms.
- Support in-store marketing efforts, including point-of-sale displays, signage, and product demonstrations.
- Collaborate with retail partners to enhance product visibility and promotional effectiveness.
Digital & Social Media Marketing
- Assist in creating and managing social media campaigns, influencer partnerships, and digital ads related to soccer equipment.
- Work with the digital team to produce engaging content, including blog posts, videos, and social media ads.
- Monitor online engagement and feedback to refine and improve future marketing efforts.
Product Merchandising & Placement Optimization
- Manage and optimize product placement on the website, ensuring visibility and easy navigation.
- Align product positioning with promotional campaigns, seasonal trends, and business objectives.
- Ensure proper categorization, tagging, and filtering to enhance searchability and user experience.
Cross-Functional Collaboration
- Coordinate with the marketing team to feature products in email campaigns, social media, and digital ads.
- Partner with the content team to ensure compelling product descriptions, images, and videos that align with brand messaging.
- Collaborate with inventory and supply chain teams to ensure accurate product representation and availability.
User Experience & Site Navigation
- Review and update product collections, bundles, and recommendations to enhance the customer journey.
- Address gaps or inconsistencies in product placement to improve navigation and discoverability.
- Assist in UX/UI improvements by providing feedback on layout and filtering options.
E-Commerce & SEO Enhancement
- Work with the digital marketing team to implement SEO best practices for product pages.
- Optimize product descriptions, images, and metadata to enhance discoverability and engagement.
- Ensure best-selling and high-margin products receive optimal placement on category and landing pages.
Performance Analysis & Reporting
- Track and analyze product performance metrics, including views, clicks, conversions, and revenue impact.
- Use data-driven insights to adjust product placement strategies for maximum effectiveness.
- Conduct A/B testing to determine the most effective merchandising strategies.
Sponsorships, Events, & Community Engagement
- Coordinate sponsorship activations with soccer clubs, leagues, and tournaments.
- Organize product demos, grassroots marketing events, and soccer clinics.
- Build relationships with brand ambassadors, athletes, and influencers to generate authentic product endorsements.
Market Research & Performance Analysis
- Conduct market research to identify customer preferences, emerging trends, and competitor activities.
- Track and analyze marketing campaign performance, providing reports on key metrics and ROI.
- Gather feedback from customers, athletes, and retailers to improve future marketing strategies.
Working Conditions:
- On-site role with occasional travel for events and product launches.
- Some weekend and evening work may be required for activations and promotional events.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- High school diploma or GED required.
- 1-2 years of experience in marketing, preferably in sports or retail.
- Strong knowledge of digital marketing platforms, including social media, e-commerce, and content creation.
- Excellent communication, project management, and analytical skills.
- Passion for soccer and an understanding of the soccer community is a plus.
Soccer Village celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. We encourage individuals from all backgrounds to apply.
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
- Work in a clean, pleasant, and comfortable retail store location setting.
- While performing the duties of this position, the individual is regularly required to talk or hear.
- This individual frequently is required to use hands, fingers, handle or feel objects, tools, and controls.
- This individual is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance, and stoop, kneel, crouch, or crawl.
- The individual must occasionally lift and/or move up to 25 pounds.
- Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
- The noise level in the work environment is usually moderate.
Note:
This job description in no way states or implies that these are the only duties to be performed by the individual(s) in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
This outline above does not create an employment contract, implied or otherwise, other than an “at-will” relationship.
