What are the responsibilities and job description for the Paid Social Optimization Lead position at Social Hustle?
About Us
Social Hustle is a digital marketing agency focused on delivering exceptional results for top eCom brands. Our team combines innovative strategies, cutting-edge creative, and advanced AI-driven technologies to drive eCommerce growth.
We're seeking a Paid Social Optimization Lead to join our team. This role involves developing high-level strategies for Meta (Facebook and Instagram) accounts with significant ad spends.
Optimization Strategies:
- Paid Social Strategy: Develop effective Meta advertising strategies to scale eCom accounts and optimize ROI.
- Team Leadership: Lead the Meta department in strategy development, troubleshooting, and client growth initiatives.
- Data Analysis: Analyze account data to identify trends, surface opportunities, and recommend optimizations to improve campaign performance.
- Audience Targeting: Utilize Meta's audience tools to refine targeting strategies, ensuring ads reach high-value prospects and drive conversions.
- Creative Development: Collaborate with the creative team to ensure ad copy and visuals align with strategic objectives and audience insights.
- Budget Management: Recommend optimal budget allocations and bid strategies to maximize returns on monthly ad spends.
- Competitive Research: Conduct competitive research and integrate findings into actionable strategies.
- Tool Utilization: Leverage tools like Facebook Ads Manager, Google Analytics, and Supermetrics to enhance data-driven decision-making and reporting.
- Cross-Team Collaboration: Work closely with internal media buyers and account teams to align strategies with execution and ensure seamless implementation.
