What are the responsibilities and job description for the Conversion Optimization Lead position at Teton Outfitters - KLIM/509 Brands?
The Opportunity
Teton Outfitters - KLIM/509 Brands is seeking a skilled Conversion Optimization Lead to drive high-quality traffic to our website. As the Associate Marketing Manager for Acquisition, you will be responsible for developing and implementing innovative marketing strategies to grow our customer base across digital channels.
Main Responsibilities
- Develop and execute a seasonal acquisition schedule aligned with program goals and promotional calendars.
- Maximize daily traffic to KLIM.com with a focus on increasing unique visits and overall site engagement.
- Collaborate with the creative team to enhance channel content, driving engagement and click-through rates.
- Establish consistent reporting and analysis of KPIs, leveraging organized data from tools like Google Analytics.
- Collect and analyze traffic data to identify trends and provide actionable insights to optimize campaigns.
Desired Competencies
- Problem Solving: You tackle challenges with curiosity and resourcefulness, eager to find innovative solutions that enhance performance.
- Marketing: You have a sharp eye for impactful messaging and understand how to tailor content to capture audience interest and drive engagement.
- Adaptability: You thrive in a fast-paced environment, quickly adopting new tools and strategies to stay ahead in digital marketing.
Requirements
- Bachelor's degree
- 3 years of experience in digital customer acquisition management.
- Proficient in using Google Analytics for data-driven insights.
- Demonstrated ability to optimize email and SMS channels, with experience in Klaviyo preferred.
- Hands-on experience with Google Ads, Google Search Console, and SEO practices.
- Strong organizational and project management skills, with an aptitude for prioritizing tasks and meeting deadlines independently.
