What are the responsibilities and job description for the Digital Content Editor position at SOCIETY OF MANUFACTURING ENGINEERS?
Responsible for producing and managing digital content across SME Media’s platforms, including websites, mobile apps, email newsletters, social media, podcasts, and webinars. This role focuses on executing multimedia content strategies, ensuring all materials are optimized for audience engagement and aligned with SME Media’s goals. The Digital Content Editor collaborates with internal teams to maintain consistent quality and contributes to the development of innovative digital experiences.
This role will be part of SME Media’s new Digital Growth Accelerator project being established to further research, development and growth around digital media platforms.
MAJOR FUNCTIONS:
- Collaborates with teams across the organization to maintain and enhance digital media products and contribute to the development of new digital initiatives.
- Works closely with content, marketing and sales teams to create and schedule social media posts, driving website traffic and increasing audience engagement
- Uses web analytics tools, such as Google Analytics, to monitor, report, and improve website and social media posts in order to increase audience engagement.
- Generates and ensures digital optimization of various content types, including long-form features, news summaries, interviews, videos, podcasts, and graphics, to meet audience engagement goals.
- Monitors digital media trends and applies insights to improve content performance and support SME Media’s digital strategies.
- Manages content updates and functionality for websites, mobile apps, email newsletters, and other digital platforms, ensuring accurate reporting and performance tracking.
- Collaborates with content leadership to analyze and report on top-performing digital content, providing actionable insights to improve engagement.
- Creates and edits content for digital platforms, focusing on high-quality writing and editing to drive audience growth.
- Supports the project manager (digital) in training SME Media staff on the functionality and use of new digital platforms.
- Other duties as assigned.
