What are the responsibilities and job description for the Digital Marketing Specialist position at SOCIETY OF MANUFACTURING ENGINEERS?
The Digital Marketing Specialist will support strategy development with a focus on implementation of campaigns within the digital realm. This includes but is not limited to: social media maintenance and advertising, Feathr, Facebook, Google, LinkedIn and Twitter Ads, content marketing, text message marketing, mobile apps, landing pages, in-app advertising, SEO, SEM, WordPress, graphic design, google analytics, and digital customer conversion.
MAJOR FUNCTIONS:
- Assists with planning, budgeting and implementation of all digital marketing.
- Works collaboratively with events, marketing, sponsorship, exhibit sales, publications, web team, creative department, and others on occasion.
- Implements strategy for social media organic and advertising (Facebook, Google, LinkedIn and Twitter)
- Drive engagement for all events across social media platforms
- Implementation of Feathr and other remarketing efforts
- Creates landing pages to drive conversion and track ROI
- Creates content, all forms: trends, blog, graphic, video to be used across digital platforms.
- Use metrics to analyze, evaluate and report on digital marketing campaigns on the merit of performance and opportunities
- Analysis: Competitive, SEO and keyword analytics
- Keep up-to-date of the latest SEO, SEM, display, paid social, industry technology, trends and opportunities
- Researches and compares new digital platforms relevant to SME events
- Other duties as assigned
