What are the responsibilities and job description for the Digital Marketing Specialist position at Basso Marketing Agency?
Basso Marketing Agency, an award-winning full-service marketing agency, is seeking a Digital Marketing Specialist to join our team in downtown Rochester, Michigan.
The ideal candidate will have proven experience elevating and maintaining brands through creating and publishing content on several different digital marketing platforms, with a heavy focus on SEO, sponsored ads, email marketing, social media and Google analytics.
Your role will require direct communication with clients and the rest of our digital marketing team. Through collaboration, you will strategize, create, and publish successful digital marketing campaigns for our clients.
Responsibilities:
- Creating and managing sponsored ads on Google Ads and other platforms
- Defining, executing, and managing paid social media campaigns
- Creating and managing email campaigns using MailChimp and Constant Contact
- Understand SEO and be able to write content to promote strong SEO practices
- Write content for both web related media and offline materials
- Creating short-form videos for clients to post on platforms such as TikTok and Instagram
- Maintaining social media content calendars for multiple clients
- Visit local clients at their location to film short clips to be used in future videos
- Engage with viewer comments and questions on each platform
- Manage email templates and newsletter campaigns for clients
Requirements:
- Experience in Google Ads, Google Analytics, and SEO concepts
- Must understand how to utilize analytics to make strategic marketing decisions
- Expert in creating and publishing digital marketing videos and content
- Experience with Canva
- Proficient in client communication. Must be able to comfortably talk with clients to convey insight and strategy recommendations
- Must be organized and able to handle multiple clients simultaneously
What Basso Marketing Agency Offers Your Career:
- We offer a creative and fun environment to work in
- 401k, paid time off, and other benefits
- We have flexible schedules available and offer paid time off
- There is great opportunity for career growth
- Please note that this a full time, salary position, located in our office in downtown Rochester, MI. Candidates that are not local will not be considered.
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Work Location: In person
Salary : $45,000 - $65,000
