What are the responsibilities and job description for the Digital Marketing Specialist position at Shutterfly?
A company is looking for a Digital Marketing Specialist II to assist in driving revenue through the execution and measurement of marketing campaigns.Key ResponsibilitiesLead campaign execution from kickoff to deployment, managing project timelines and overseeing creative developmentWrite organized creative briefs and ensure alignment with campaign strategies and objectivesCollaborate with various partners to ensure successful project execution and assess post-campaign metrics for insightsRequired Qualifications1-2 years of experience in email, push, or SMS marketingSolid understanding of creative brief and execution best practicesExperience with customer segmentation strategiesStrong analytical skills and data interpretation capabilitiesFamiliarity with major ESP capabilities, such as Salesforce Marketing Cloud, is a plus
