What are the responsibilities and job description for the VP, Technology- Media & Lyft Business position at Socotra, Inc.?
Location : Open to San Francisco or New York
At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
At Lyft, we are on a mission to transform the way communities connect. Our platform is more than just a means of transportation; it's a bridge that brings people together. We empower drivers with the freedom to earn on their own terms and provide riders with a safe, reliable, and convenient way to explore the world.
The Head of Technology - Media & Lyft Business will play a pivotal role in shaping the product vision, roadmap, and technical execution for both Media, our emerging Ads business, and Lyft Business, our expanding B2B portfolio. Reporting to the EVP of Media & Lyft Business, you will lead a diverse, full-stack team across product, engineering, data science, and user experience. Your leadership will define a new category of mobility media while simultaneously driving innovation and growth in B2B transportation solutions. This role offers a unique opportunity to build a sophisticated ads platform and develop next-generation B2B transportation use cases that connect drivers, riders, and brands in meaningful ways.
Responsibilities :
- Strategic Planning and Vision : Develop and implement a strategic roadmap that integrates ad network dynamics, platform capabilities, and data-driven experimentation. Drive product innovation across the Lyft Media Owned and Operated, within the Tech Stack, into off-network audience extensions, and more. In addition, lead innovation across multiple verticals inclusive of Healthcare, Business Travel, Commute, Education, Transit and many others while also identifying and scaling new B2B transportation use cases.
- Technology Development and Innovation : Oversee the development and implementation of cutting-edge advertising and B2B technologies, creating scalable platforms that meet the needs of advertisers and enterprise clients.
- Team Leadership, Recruitment, and Management : Recruit, lead, mentor, and manage a diverse team of ad tech and B2B professionals, fostering an inclusive, collaborative, and high-performance work environment.
- Cross-Functional Leadership : Lead cross-functional teams in designing, analyzing, and testing new monetization strategies to enhance engagement for riders and drivers at scale. Inspire aligned work toward company goals and help leaders prioritize to achieve shared results.
- Budget Management : Manage the budget for the technology teams, ensuring efficient allocation of resources to meet business objectives.
- Compliance and Privacy : Ensure all technologies and practices comply with relevant regulations and privacy standards.
- Data Analysis and Optimization : Utilize data analytics to measure the effectiveness of technologies and campaigns, continuously optimizing for better performance and ROI.
- Market Research and Trends : Stay informed on industry trends, emerging technologies, and competitive landscapes to keep the company at the forefront of innovation.
Experience :
Benefits :
Lyft is an equal opportunity employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the San Francisco or New York area is 350K-375K. In addition to the base pay, this role is eligible for competitive equity awards, bonuses, and benefits. You can read more about Lyft’s employee benefits here .
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