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Associate, Communications

SoFi
SoFi Salary
New York, NY Full Time
POSTED ON 4/2/2025
AVAILABLE BEFORE 5/1/2025
Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role:

We are seeking a highly motivated and detail-oriented Communications Associate to support SoFi’s corporate and policy communications efforts. The Communications Associate will help drive awareness of SoFi’s mission, business, products and performance through media relations, content development, and strategic storytelling. They will collaborate across our business units, marketing, social, investor relations legal, and policy and government affairs teams to support and execute communication plans and help land consistent and impactful media coverage, and enhance SoFi’s policy communications.

This role requires an understanding and interest in financial services, corporate storytelling, emerging trends across the industry, a keen understanding of the media landscape, and a strong awareness of the public policy environment to help SoFi stand out and fulfill its mission.

What you'll do:


  • Strategic Communications and Media Relations:
    • Support the development and execution of communications strategies that align with SoFi’s mission and business goals.
    • Assist in media relations efforts, including researching and maintaining media lists, drafting pitches, and coordinating interviews for both corporate and public policy priorities.
    • Monitor media coverage and industry trends, providing insights to inform communication strategies.
    • Support measurement and reporting efforts by tracking the effectiveness of communication campaigns.
    • Draft and edit press materials, executive messaging, blog posts, and other content to amplify SoFi’s corporate campaigns and overall narrative.
    • Help manage SoFi’s response to media inquiries and assist in issues management and crisis communications.
    • Coordinate with internal teams and external agencies to ensure smooth execution of communication initiatives.
  • Policy and Government Affairs Support:
  • Support the Policy and Government Affairs program in monitoring and sharing in real-time policy-related news that could impact SoFi's business.
  • Assist with the development of prep materials such as logistics, talking points, and bios for SoFi executives participating in policy-focused conferences, events, or podcasts.
  • Help coordinate and support policy-related events and meetings.
  • Lead the development of a weekly
  • Assist with timely filings of lobbying disclosures with the House of Representatives and other relevant bodies on behalf of SoFi.

What you'll need:


  • 2–3 years of experience in communications, public relations, or a related field with exposure to or interest in public policy communications
  • Knowledge of the financial tech and finance media landscape, and an understanding of the public policy environment affecting the industry.
  • Strong writing, editing, and verbal communication skills.
  • Ability to understand and use data and financial performance figures to build accurate and compelling story angles and programming.
  • Understanding of media relations and experience working with journalists is a plus.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong analytical and problem-solving skills with attention to detail.
  • Experience with media monitoring tools and PR software is a plus.
  • Bachelor’s degree or relevant work experience


Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Salary : $70,400 - $132,000

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