What are the responsibilities and job description for the Principal Product Marketing Manager, SMB/Lantern position at SoFi?
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Shape a brighter financial future with us.
Together with our members, we're changing the way people think about and interact with personal finance.
We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
We're seeking a data-driven and growth-oriented Principal Product Marketing Manager to lead the marketing strategy for SoFi's Small Business Lending & Banking business and the Lanterncredit.com marketplace. This role will own the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy, and will play a pivotal role in shaping the future of SoFi's SMB financial products.
As the Principal Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping small business owners thrive. You'll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to build the next big pillar for SoFi's growth.
What you'll do:
- Act as the CMO for SMB/Lantern, developing both a long-term strategic vision and executing near-term GTM initiatives
- Develop, own, and iterate frequently on the SMB value proposition, product positioning, and go-to-market strategies
- Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop creative that will be deployed across those channels.
- Manage the channel allocation mix and bonus strategy to optimize acquisition
- Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Manage all marketing initiatives related to the Lanterncredit.com Marketplace
What you'll need:
- 8 years of Product Marketing experience in the SMB space, with a deep understanding of small business owners and their financial needs, and quantifiable revenue responsibility
- Growth: Direct experience driving rapid growth for a technology product, preferably with a SMB target customer base.
- Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channel mixes
- Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
- Experience with marketplaces is a plus.
- Bachelor's degree required
Nice to have:
- Experience working with marketplaces is a plus
- MBAs encouraged to apply
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
