Executive Director, Global Media Strategy & Planning

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. Sol de Janeiro values diversity and inclusion and is committed to creating an inclusive environment where every person can enjoy a successful career.

The Executive Director, Global Media Strategy & Planning serves as the strategic architect of Sol de Janeiro's global media approach, providing visionary frameworks, guidance, and best practices to regional media teams. Acting as the internal subject matter expert and primary liaison with global media agency partners, this role elevates regional investments by equipping teams with clear strategic frameworks, innovative thinking, and real-time optimization insights. This role does not always directly manage media budgets but empowers regions to maximize efficiency, effectiveness, and cultural impact through strategic, results-driven media initiatives.

Core Responsibilities:

• Act as the central hub and strategic partner with the global media agency, focused on anticipating industry evolution and setting long-range frameworks for always-on strategies and major campaigns.
• Equip regional teams with future-focused best practices, insights, and guidance, enabling them to effectively collaborate with local agency counterparts with autonomy to execute both long- and short-term media plans tailored to their specific market dynamics.
• Develop comprehensive, best-in-class media frameworks and strategic guidelines, empowering regional teams to autonomously plan, execute, and optimize their media investments without global oversight.
• Identify and integrate emerging media opportunities, platform innovations, and best-in-class measurement techniques. Proactively share learnings across regions to continually enhance effectiveness.
• Cultivate and maintain deep, proactive relationships with key media platforms (e.g., Meta, TikTok, Google, Snap, Pinterest), ensuring early access to alpha/beta products and first-to-market opportunities. Leverage these strategic partnerships to keep Sol de Janeiro at the forefront of innovation, continuously informing regional teams about cutting-edge opportunities and best practices.
• Oversee creative strategy and execution specifically on paid digital platforms, ensuring all assets align with brand identity, are culturally relevant, and optimized for performance. Provide global creative guidelines to regions and their respective creative partners.
• Foster an integrated, annual media planning process aligned to the global Budget/AOP cycle, partnering closely with regional Media CoEs to ensure strategic cohesion, financial alignment, and shared accountability for delivering results.
• Establish clear, actionable, global measurement guidelines including ROI, working media efficiency, earned-to-paid benchmarks, and EMV tracking methodologies. Advise regions on how to maximize incremental ROI from media investment.
• Act as a center of expertise for global media capabilities. Foster regional collaboration, best-practice sharing, and skills development across media teams globally, enhancing overall organizational media fluency.
• Partner closely with global marketing, analytics, creative, and commercial teams to ensure cohesive alignment across brand initiatives, product launches, and promotional calendars. Ensure regional executions ladder clearly to global objectives.
• Develop standardized methodologies for evaluating media effectiveness, regularly disseminating insights, analyses, and recommendations globally. Champion a performance-oriented culture driven by data-informed decisions.
  
  

Key Qualifications:

• 12 years of strategic media experience, with significant global strategic oversight (preferably within Beauty, CPG, or high-growth lifestyle brands).
• Exceptional strategic and analytical thinker, comfortable navigating ambiguity.
• Ability to influence and inspire teams across global and regional structures.
• Strong communication skills, capable of articulating complex strategies clearly.
• Passion for innovative brand storytelling, consumer-centric thinking, and cultural impact.
• Deep expertise in both traditional and digital media landscapes, including performance media, retail media networks, influencer whitelisting, and social commerce.
• Demonstrated ability to develop strategic frameworks that enable scale and regional adaptability.
• Proven experience managing global media agency relationships and driving efficiency without direct budget accountability.
• Strategic thinker who can bridge high-level vision with actionable, regionally relevant guidance.
• Strong understanding of media analytics, marketing ROI measurement, EMV methodologies, and incremental ROI tracking.
• Highly collaborative, culturally insightful leader comfortable influencing teams in matrixed global structures.
  
  

Salary Range

$255,000—$275,000 USD

In addition to base salary, this position may be eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is an Equal Employment Opportunity employer. It is Sol de Janeiro's policy not to discriminate based on any legally impermissible factor, including, but not necessarily limited to, race, color, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, veteran status, age, medical condition, genetic information, pregnancy, sexual and reproductive health decisions and any other characteristic prohibited by federal, state and/or local laws.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro