What are the responsibilities and job description for the Growth Marketer Job at SOLANA FOUNDATION in New York position at SOLANA FOUNDATION?
You could work anywhere. Why Figment?
Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we help 500 institutional clients optimize their crypto rewards , including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including reward optimization , cutting-edge API development , detailed rewards reporting , seamless partner integrations , governance support , and slashing protection .
Backed by a team of passionate and intelligent Figmates, with a 100% remote-first global presence across 12 countries , our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We’re building the infrastructure that will power the decentralized future.
As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an energetic company culture , and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge!
About the opportunity
The Growth Marketer will be responsible for developing and executing strategies to drive measurable growth in Figment’s customer base and revenue. This role will focus on creating and optimizing a robust marketing-qualified lead (MQL) pipeline, nurturing leads to sales-qualified lead (SQL) status, and enabling the sales team with impactful, regionally tailored materials to close deals effectively.
The Growth Marketer will work closely with regional sales leads across Americas, APAC, EMEA, and LATAM to create localized strategies and materials that resonate with target audiences in each region. This role will also collaborate with Marketing Operations to ensure campaign measurement alignment, lead scoring, and the optimization of Figment’s inbound marketing efforts.
How you will make an impact
Demand Generation & Lead Pipeline Management
- Develop and execute B2B demand generation campaigns to capture new leads and grow Figment’s sales pipeline.
- Establish and manage Cost Per Lead (CPL) benchmarks for specific buyer groups by region (Americas, APAC, EMEA, LATAM).
- Implement and optimize outbound marketing tactics, including account-based marketing (ABM), email campaigns, and LinkedIn outreach.
- Design and execute lead nurturing workflows to convert MQLs into SQLs, with a focus on regional performance and scalability.
- Track and report on campaign performance by region, optimizing for conversion rates, CPL, and ROI.
Sales Enablement with Regional Focus
Inbound Marketing & Website Optimization
Cross-Functional Collaboration
Digital Marketing & Campaign Management
Who you are
Experience
Skills
Technologies we use
Teams you’ll collaborate with most often
In addition to working with other Marketing team members, the successful candidate will work closely with Regional Sales Leads to develop localized marketing strategies, collaborate with the Event Manager on conferences and webinars, partner with the Product Marketer to ensure accurate campaign messaging, coordinate with the Content Team on creating region-specific materials, and align with Marketing Operations on campaign measurement and lead scoring through Pardot.
What success looks like
We'll measure success by hitting those regional lead targets, keeping costs in check for different buyer groups, creating sales materials that actually drive results, boosting website conversions through smart testing, and getting everyone – from sales to marketing – working together smoothly to help Figment grow.
Why you might be excited about us
At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team :
For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
Other reasons you may love working at Figment
Compensation
One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.
Base Salary : The CAD base salary range for this position is CAD $110,000 - $130,000. The US base salary range for this position is USD $110,000 - $130,000 . This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.
Interview process
At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.
See here for Figment's Privacy Policy and California Employee Privacy Policy.
At Figment, we have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately.
To learn more about Figment, our team, and the amazing work we are doing, visit our website . Are you ready to join us?
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Salary : $110,000 - $130,000
