Marketing Liasion

Healthcare Marketing Liaison Job Description and Qualifications

Major purpose: Excellent Organization, Communication and presentation Skills. Knowledge of health care marketing and community resources, management of admissions process including VOB applications and third party reimbursement.

Qualifications:

•  3-5 years directly related health care experience.

• Can communicate both verbally and in writing.

• Must have excellent presentation and organization skills.

• Ability to work with supervisors, co-workers and facility staff in performance of duties.

• Knowledge of state and federal regulations governing the admissions process with a nursing facility.

Physical Requirements:

• Must function independently, have flexibility, personnel integrity, and the ability to work effectively with residents, personnel, support agencies, and outside agencies.

• Must be in good health and display emotional stability.

• Can relate to and work with ill, disabled, elderly, emotionally upset, and at times hostile people within the facility.

Primary Functions:

• Identify and develop potential referral sources.

• Increase referral sources.

• Maximize the census through effective marketing.

• Generate public relations and marketing opportunities.

• Receive incoming referrals from hospitals, community agencies and families.

• Coordinate Admissions meetings each day with appropriate team to speed up the process.

• Speak and / or meet with families about specific admissions requirements and placement procedures.

• Supervise the readmission process.

• Attend administrative staff meetings. in-services, and appropriate professional meetings and workshops.

• Provide assistance to the admissions director and assume the duties of the position upon absence.

• Contact area hospitals, community agencies and groups to promote and maintain good working relationships.

Expectations:

• Attend mandatory in-services held at the facility.

• Understand responsibility concerning infection control, safety, accident and fire prevention.

• Discuss any problems, needs or concerns that arise with Administrator.

• Understands and upholds the Residents' Bill of Rights and holds all resident information confidential.

Salary : $42,700 - $54,000