What are the responsibilities and job description for the Senior Product Marketing Manager position at Solmetex Inc?
SUMMARY
The Product Marketing Manager will contribute to programs and initiatives for the Sterisil® brand of water quality and safety products, and will have additional responsibilities that support multi-brand marketing programs.
- Brand and Product Marketing – Sterisil® brand
- Program Support – promotions analysis and Company Promotions Calendar; Marketing Playbook
- Functional Support – analysis in support of digital marketing, brand sales performance and forecasting
ESSENTIAL DUTIES
- Contribute to brand marketing campaigns: develop content for email, social media and digital/integrated marketing campaigns
- Develop sales support tools for brand programs
- Manage targeted programs and communications for the Distributor channel
- Maintain product and sku detail, performing as brand product expert
- Manage brand documents in Quality Management system
- Lead the development of quarterly Salesforce communications tool - the Marketing Playbook
- Conduct analysis and collaborate with the marketing team to generate insights on performance of promotions and marketing programs
- Track and monitor sales trends and contribute to brand forecasting
- Contribute to pricing analysis and dashboards for competitive tracking
- Other responsibilities in support of marketing team and programs
- Performs other duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
- Collaborative work style with strong interpersonal skills, to perform effectively within a small marketing team with a matrix structure that includes overlapping accountabilities
- Ability to analyze and organize data and develop conclusions that optimize decision making
- Ability to manage multiple projects with accountability to peers, in a fast-paced environment
- Problem-solver, able to influence without authority, listen well, and flex to different styles and personalities
- Strong communication skills, oral and written, are essential. Capability to write marketing content with limited oversight.
QUALIFICATIONS / REQUIREMENTS
- Bachelor’s degree in business, marketing, communications or another related field.
- 5-7 years of experience in a Product Management or Marketing Management role
WORKING CONDITIONS
The physical demands and work environment described below represent the activities and surroundings of the positions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Who We Are
Solmetex® is the leading company focused on water solutions for the dental market. Our mission is to protect patients, practitioners, and the environment by ensuring clean, safe water in, through and out of the dental office, and enhance dental practice productivity. Solmetex® products address growing concerns over municipal water quality coming into the dental office, ensuring a safe and pleasant experience in the dental chair, and protecting the environment by capturing harmful pollutants before they reach our public water supply. Solmetex is the leading innovator in the category and is known for unparalleled customer support. Following the 2022 acquisition of two other companies, Solmetex® has reached “critical mass” to enable accelerated growth and seeks top talent to evolve executional capabilities to the next level.
MARKETING TEAM
The company is in the process of adding new marketing capabilities and infrastructure, including an upgraded CRM system, a redesigned service-oriented website, customer programs that deliver unique added value beyond promotions, and a nimble marketing team capable of adapting to these new capabilities and leading execution. The Marketing Team environment is one of empowerment to take action without bureaucracy, and also with accountability to the team for strong execution and results. We are seeking individuals to join our small, smart, collaborative team of marketers who want to help us raise the bar on how Dentistry approaches water quality and safety.
No relocation or sponsorship assistance available. This is an onsite hybrid role with 3 days in office, 2 remote.