What are the responsibilities and job description for the Paid Search Specialist position at SOLVE(D) | An IPG Health Company?
JOB SUMMARY
Paid Search Specialist has one year of experience in SEM. Healthcare and Pharmaceutical experience a plus. They are responsible for supporting the team with ad copy & keyword development, ad hoc reporting, insights, data pulls, and general campaigns optimizations.
ESSENTIAL FUNCTIONS
Configure, deploy, and optimize Google/Bing/YouTube campaigns
JOB DUTIES / RESPONSIBILITIES
- Works with Supervisor and/or Director on pacing and optimizing SEM campaigns
- Employs Search Marketing tactics to increase visibility and engagement for clients
- Performs keyword research to optimize content and uncover new opportunities
- Reviews and analyzes Paid Search metrics to make optimization recommendations
- Assists in reporting data pulls and analyses
- Assists and works alongside SEO team regarding keyword research, expansions, and performance monitoring
- Stays up to date on new tools, trends and best practices in Search Marketplace through self-initiated research and regularly shares out with the remainder of the team
- Assists Supervisor and/or Senior Specialist on all Prisma billing entries
- Self-educates about the pharmaceutical industry, the restrictions that come with it, learning the intricacies of pharma/RX compliancy and how it impacts SEM
- Produces clear, concise work that is error free and easily understood
- Continuously be a hand raiser and assist the team in various ad-hoc projects
- Be able to pass Google and Bing beginner certifications
EDUCATION
A bachelor’s degree in a relevant area of study is preferred
EXPERIENCE
- 1 years’ experience working in Google Ads and Bing Ads is preferred
- 1 years’ experience managing paid search budgets & billing processes is preferred
- 1 years’ experience optimizing paid search campaigns based on performance trends is preferred
- 1 years’ experience pulling raw data to assess and pinpoint performance trends is preferred
- 1 year of Pharma/Healthcare/Wellness experience is preferred
- Google & Bing SEM certifications is preferred
KNOWLEDGE, SKILLS, & ABILITIES
- Communicates effectively & understands how to translate Paid Search vernacular into client digestible communications
- Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)
- Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives
- Configure, deploy, and optimize Google/Bing/YouTube campaigns
COMPETENCIES
- Proactivity
- Attention to Detail
- Process Oriented
- Accountability
- Professionalism
- Willingness to learn
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary : $60,000 - $80,000
