Paid Search Supervisor

JOB SUMMARY

Paid Search Supervisor has 4 years of experience in SEM. Healthcare and Pharmaceutical experience a plus. They are responsible for working alongside their dedicated Director/AD in making sure their client roster is meeting industry and company standards. This is a vital role as one of the intermediaries between department leadership and junior team members.

ESSENTIAL FUNCTIONS

• Craft Paid Search insights based on performance data & marketplace trends
• Configure, deploy, and optimize Google/Bing/YouTube campaigns
• Think creatively, identify, troubleshoot and resolve problems
• Analyze reports and identify opportunities for new campaigns
• Train/coach Sr Specialists and Specialist on crafting client facing performance insights
• Take complex ideas and elevate them to a senior audience

JOB DUTIES / RESPONSIBILITIES

• Directly manages the day-to-day hands-on operations of the search client business overseeing Sr Specialist and/or Specialists in their daily tasks to enhance their training and development
• Develops and manages the strategy for assigned campaigns and maps out test recommendations and multiple bidding structures based on KPIs optimizing campaign settings
• Builds out initial reporting insights and presents results internally for review taking appropriate action to adjust strategies and budgets accordingly
• Works with media and analytics team to integrate reporting insights and recommended course of action for SEM campaigns
• Oversees accuracy of billing entries into Prisma and works with junior team on proper financial reporting
• Supports senior team members with ad-hoc data pulls while appropriately utilizing junior team resources
• Activation and development expert for campaign, ad copy, and keyword development
• Stays up to date on industry trends and informs the team of anything new that is applicable to the current client roster
• Actively participates in team meetings while supporting senior members with the appropriate data and insights when needed
• Works with Director team on properly training junior members on best practices
• Has the confidence, knowledge, and ability to actively makes changes to the Search accounts while being able to back up their decisions with the appropriate data
• Regularly has a positive attitude towards workload and showcases that positive attitude to the junior members of the team
• Ability to link brand goals to campaign organization and execution while translating and communicating campaign success to clients
• Ready, willing, and able to step up and take the reins from the team's Associate Director as the need arises
• Consistently shows leadership and a willingness to take on new projects
• Understands where SEM lives within the user journey and how SEM & SEO work holistically

EDUCATION

A bachelor’s degree in a relevant area of study is preferred

LICENSES & CERTIFICATIONS

Advanced Google and Bing Certified

EXPERIENCE

4 years’ experience in SEM is required

Experience working in Pharma/Healthcare/Wellness is preferred

KNOWLEDGE, SKILLS, & ABILITIES

• Communicates effectively & understands how to translate Paid Search vernacular into client digestible communications
• Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)
• Advanced understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search
• Ads 360, etc, able to navigate, establish settings, pull reports, and implement changes across platforms
• Advanced understanding of Search metrics and how they are connected
• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team
• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives

COMPETENCIES

• Operational Proficiency
• Proactive
• Clear Written & Vocal Communicator
• Accountability
• Professionalism
• Willingness to learn

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.