Marketing Manager

Job Description Summary

The Marketing Manager at The Royal Sonesta Washington DC, Capitol Hill is responsible for collaborating, developing and executing marketing strategies that enhance the hotel’s brand presence, drive awareness, and maximize revenue across all market segments and outlets. Working closely with the Director of Sales & Marketing, The Marketing Manager will support the Director on all Public Relations initiatives as required and will lead implementation of both online and offline marketing efforts, partnerships and activations, leveraging digital channels, traditional media, and experiential marketing, ensuring a unified and integrated platform that supports the hotel's performance objectives and that attracts leisure and business travelers to the property.

Job Description

Key Responsibilities:

• Create and implement dynamic, brand-aligned programming and partnerships that boost awareness, drive traffic, and increase revenue, while executing brand-wide initiatives at the hotel level.
• Design and manage local sustainability and community-focused programs and partnerships.
• Collaborate with the food and beverage team and partners to develop strategies and programs that drive traffic and revenue to F&B outlets for both hotel guests and external customers.
• Partner with the corporate marketing team to oversee PR and influencer agencies, securing favorable publicity for the hotel and brand at local, regional, national, and global levels.
• Assess media and influencer requests, obtain necessary approvals, coordinate reservations, communicate with hotel and corporate teams, and act as a brand ambassador during visits or stays.
• Write and edit content for internal and external communications, including websites, advertisements, marketing/sales materials, and presentations.
• Work with the corporate marketing team to manage creative resources for developing marketing and sales materials, ensuring all creative elements receive necessary approvals.
• Oversee photo and video shoots on property, both hotel-arranged and third-party (paid or media/partner). Manage location agreements, insurance, rights agreements, and releases.
• Collaborate with the revenue management team to develop marketing strategies and offers that align with pricing and distribution strategies across all channels, including CRO, OTA, and GDS.
• Ensure owned and third-party websites and apps are up to date with accurate hotel offerings, hours, and information, while optimizing user experience through language, imagery, and design.
• Work with the corporate digital marketing team to incorporate hotel content into brand emails, send hotel-specific marketing emails, and maintain transactional communications.
• Collaborate with the corporate digital marketing team and social media agency on hotel content creation and community management.
• Assist in the implementation of the company’s CRM and loyalty programs at the hotel level.
• Partner with the sales and catering teams to create materials, initiatives, and offers that support each target segment’s goals.
• Support the people operations team with brand training and internal brand initiatives, ensuring all departments meet and exceed brand standards.
• Represent the hotel and brand professionally at community and industry events and organizations.
• Maintain the marketing calendar, prepare regular reports (weekly, monthly, yearly), and participate in meetings and calls with marketing, sales, and revenue teams.
• Communicate marketing news and updates to the hotel team and post content internally.
• Monitor the competitive landscape, regional news, events, and industry trends, emerging technologies, and best practices, bringing new ideas and sharing relevant insights with the hotel and corporate marketing teams.
• Other duties as assigned.
  
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or Hospitality and Tourism Management.
• Proven experience in hotel marketing or a similar role in the hospitality industry.
• Strong understanding of digital marketing, social media, and online booking platforms.
• Exceptional communication and presentation skills, both written and verbal.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative mindset with a passion for storytelling and bringing experiences to life.
• Strong organizational skills, with the ability to manage multiple projects.
• Collaborative approach, with the ability to build strong relationships with internal teams, restaurant/hotel partners, and external stakeholders.
• Experience using the following tools/platforms: WordPress, Koddi, Canva, Adobe InDesign.
  
  
  

All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Additional Job Information/Anticipated

Pay Range

$70,000 - $75,000 annually. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills and job specific experience/overall experience

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance
  
  
  

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.