Digital Marketing Manager

Overview

We are seeking an experienced and results-driven Digital Marketing Manager to join our dynamic marketing team. In this role, you will take ownership of the digital marketing strategy and execution, with a strong focus on leveraging web analytics, SEO, and conversion optimization. You will collaborate with cross-functional teams to optimize our digital presence, ensure a seamless user experience, and drive measurable growth in online traffic and conversions.

If you are passionate about digital marketing, data-driven decision-making, and have a proven track record in website management, Google Analytics, and SEO strategies, we want to hear from you!

All candidates must reside in the Dallas-Fort Worth area and be available to work on a hybrid schedule, Monday through Friday, at our Coppell, TX headquarters.

Responsibilities

Key Responsibilities:

• Digital Marketing Strategy & Execution:
• Develop and execute integrated digital marketing strategies to increase website traffic, improve user engagement, and drive conversions.
• Monitor, analyze, and report on the performance of digital campaigns and initiatives, optimizing them for maximum ROI.
• Website Management:
• Oversee the management, maintenance, and continuous improvement of the company’s websites (including landing pages, blog, and e-commerce sections).
• Work closely with development and design teams to implement website enhancements, ensuring optimal functionality, user experience (UX), and mobile responsiveness.
• SEO Strategy & Implementation:
• Lead the SEO strategy to enhance organic search rankings and visibility across search engines.
• Conduct keyword research, optimize on-page and off-page SEO elements, and implement technical SEO best practices.
• Regularly audit the website to identify SEO issues and provide solutions to improve rankings and traffic.
• Web Analytics & Reporting:
• Utilize Google Analytics, Google Tag Manager, and other analytics tools to track, measure, and report on key performance indicators (KPIs) related to website traffic, user behavior, and conversion rates.
• Set up, maintain, and optimize tracking of web analytics to ensure data accuracy and actionable insights.
• Generate regular reports on web traffic, user engagement, and campaign performance, and provide recommendations for improvement based on data insights.
• Conversion Rate Optimization (CRO):
• Lead the efforts to improve conversion rates across the website, leveraging data from A/B tests, heatmaps, and user behavior analytics.
• Implement and monitor various optimization strategies including landing page improvements, form optimizations, content enhancements, and user flow analysis.
• Collaboration & Team Leadership:
• Work cross-functionally with content, design, and development teams to execute and iterate on digital marketing initiatives.

Qualifications

Required Skills & Qualifications:

• Experience: 5 years in digital marketing, with a focus on SEO, website management, and analytics.
• Technical Expertise: Proficient in Google Analytics, Google Tag Manager, and SEO tools, basic knowledge of HTML/CSS for web collaboration.
• SEO & CRO: Strong understanding of SEO best practices, on-page/off-page optimization, and conversion rate optimization (A/B testing, user behavior analysis).
• Analytical Skills: Ability to analyze web data, user behavior, and campaign performance to drive insights and improve strategies.
• Communication: Excellent communication and collaboration skills for working with cross-functional teams and presenting data-driven recommendations.

Preferred Qualifications:

• Experience with CMS and Web Platforms:
• Proficiency with content management systems (CMS), such as WordPress, HubSpot, Salesforce Marketing Cloud, or similar platforms.
• A/B Testing & CRO Tools:
• Familiarity with A/B testing tools (e.g., Optimizely) for conversion optimization.
• Certifications:
• Google Analytics and Google Tag Manager certifications are highly preferred.
• SEO certifications (e.g., HubSpot, Moz, SEMrush) are a plus.