Digital Marketing Manager

Role description : We are seeking a talented and commercially astute Marketing Manager with apassion for technology and the Built Environment. The ideal candidate will be aself-starter with competence in developing and executing marketing strategiesthat drive value proposition, brand identity, lead generation, and productadoption across our software solutions, as well as formulating Go-to-Marketstrategies for new solutions introduced into the North American Region.The candidate must have experience with working in a professionalorganization and will collaborate with Executives, USA Partners, as well asInternational Sales, Product Management, and Customer Success teams tosupport customer expansion.Requirements Growth Strategy & Planning : Develop and execute comprehensivemarketing plans aligned with Elecosoft's growth objectives in the US, Setmarketing budgets, prioritize key initiatives, and ensure efficient use ofresources, Identify new market opportunities, including digital saleschannels and emerging industry trends.

• Digital Marketing & E-commerce : Lead the digital marketing strategy,including SEO, SEM, paid media, and social media campaigns, Drive thelaunch and management of the e-commerce platform for Asta Powerprojectand related products. Optimize digital funnels for customer acquisition,retention, and conversion. Oversee website performance, ensuring anexceptional user experience and effective lead generation.
• Innovative Campaigns & Lead Generation : Design and implementinnovative marketing campaigns using cutting-edge tools and trends.Create demand generation programs through ABM, paid ads, emailmarketing, and webinars. Build nurture sequences for customerengagement and pipeline acceleration.
• Brand Development & Positioning : Strengthen Elecosoft's brandpresence in the US through consistent messaging and positioning.Establish the company as a thought leader by producing industry-relevantcontent and securing media placements.
• Content Strategy & Development : Create compelling content, includingblogs, case studies, videos, and whitepapers. Develop customer successstories and product-focused campaigns to highlight product benefits.
• Analytics & Performance Measurement : Use data-driven insights tomeasure campaign effectiveness, improve ROI, and optimize marketingefforts. Deliver regular performance reports and recommend actionableimprovements.
• Event Marketing & Outreach : Plan and manage events, including industryconferences, webinars, and customer engagement forums. Support virtualand in-person events, ensuring high visibility and impactful customerinteractions.
• Cross-functional Collaboration : Work closely with Sales, ProductManagement, and Customer Success teams to ensure cohesive go-to-market strategies. Partner with the global marketing team for campaignalignment and shared initiatives.
• External Agency & Partner Management : Manage relationships with PRfirms, SEO agencies, content creators, and other external vendors. Over
• Entrepreneurial mindset with a passion for innovation and growth.
• Strong project management skills with the ability to manage multipleinitiatives simultaneously.
• Analytical mindset with experience in data-driven marketing decisions.
• Creative problem-solving skills, with the ability to think outside the box anddrive results in a fast-paced environment.
• Excellent communication skills, both written and verbal.
• Education : Bachelor's degree in marketing (preferred but not required - willconsider equivalent work experience) Business, Communications, or arelated field.
• 5 years of marketing experience, with a strong preference for candidateswith experience in high-growth companies. Experience working in a Matrixorganization major plus.
• Proven track record of building and executing marketing strategies thatsupport rapid business expansion and revenue growth.
• Experience with digital marketing, lead generation, and content marketing.
• Familiarity with marketing automation pla